Famous management guru Peter Drucker once said, “Tell me what you value, and I might believe you. But show me your calendar and your bank statement, and I’ll show you what you really value.”
The same is true of understanding corporate strategy.
Understanding a company or its competitive strategy doesn’t come from listening to senior executives rattle off carefully coached talking points.
Instead, as Drucker points out, corporate strategy is visible in where companies allocate their time and money.
It is found by mining resource allocation and relationship data. Who are a company’s partners, investments, and M&A targets? These are the non-BS predictors of strategy. And CB Insights tracks them all.
Our 58-page coffee table book of strategy maps uses CB Insights data to shine a light on the strategies behind some of the world’s most important companies — from Amazon and Nvidia to PepsiCo and UnitedHealth Group.
If you’re a data and strategy nerd like us, we think you’ll enjoy this one.
For more strategy maps, check out our first edition of the Book of Strategy Maps here.
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