Product Strategy
Discover your next product breakthrough
Predictive insights to help you win your market, enter new ones, and launch products customers love.
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Fortune favors the data-driven. The top
10 Fortune 500 firms trust CB Insights.
Fortune favors the data-driven. The top 10 Fortune 500 firms trust CB Insights.
“These insights, which we couldn’t have obtained from anywhere else, directly define the product and strategy decisions we make.”
Isaac Mathew, Digital Commerce & Product Management, UPS
Uncover untapped market needs first
Identify untapped needs, emerging trends, and overlooked customer segments — before they go mainstream. Use these insights to shape new product ideas, validate roadmap decisions, and spot white space in the market.
Stay ahead of competitors’ next moves
Track where competitors are winning with customers and how their product strategies are shifting. Get the intel you need to avoid surprises and make smarter strategic decisions.
Evaluate partners that fuel product growth
Quickly identify companies that complement your roadmap. Use data to shortlist high-potential partners and move faster on the partnerships that will drive real product impact.
Benchmark against the best
Compare your product to both emerging and established players — from features and pricing to positioning. Uncover gaps, strengths, and opportunities to stand out.
