Whatnot
Founded Year
2019Stage
Series E | AliveTotal Raised
$749.15MValuation
$0000Last Raised
$265M | 6 mos agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
+93 points in the past 30 days
About Whatnot
Whatnot offers a livestream shopping platform that operates within the e-commerce sector, focusing on integrating community, shopping, and entertainment. It offers a marketplace for live auctions across various categories, including fashion, beauty, electronics, and collectibles. It serves the e-commerce industry with live auction events. It was founded in 2019 and is based in Marina del Rey, California.
Loading...
ESPs containing Whatnot
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The livestream e-commerce market enables real-time online shopping experiences where hosts or salespeople promote products through interactive video. It includes white-label software providers for branded experiences, consumer-facing marketplaces, and shoppable video platforms. Key features include interactive video streams, one-to-one digital clienteling, social selling tools, and integrated chec…
Whatnot named as Leader among 15 other companies, including Firework, ByteDance, and TalkShopLive.
Loading...
Research containing Whatnot
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Whatnot in 5 CB Insights research briefs, most recently on Feb 28, 2024.
Feb 28, 2024 report
The Celebrity VC Index
Dec 8, 2023 report
The top 25 most successful startup accelerators
May 25, 2023
Will livestream shopping ever take off globally?
Expert Collections containing Whatnot
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Whatnot is included in 3 Expert Collections, including E-Commerce.
E-Commerce
11,710 items
Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).
Unicorns- Billion Dollar Startups
1,276 items
a16z Marketplace 100
200 items
The a16z Marketplace 100 is a ranking of the largest consumer-facing marketplace startups and private companies created by venture firm, Andreessen Horowitz.
Whatnot Patents
Whatnot has filed 10 patents.
The 3 most popular patent topics include:
- graphical user interface elements
- mobile computers
- wireless networking
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
10/14/2022 | 4/1/2025 | Graphical user interface elements, Live-preview digital cameras, Graphical control elements, Internet memes, Image processing | Grant |
Application Date | 10/14/2022 |
|---|---|
Grant Date | 4/1/2025 |
Title | |
Related Topics | Graphical user interface elements, Live-preview digital cameras, Graphical control elements, Internet memes, Image processing |
Status | Grant |
Latest Whatnot News
Jun 18, 2025
Jason Del Rey / Fortune: A profile of LA-based Whatnot, a livestream marketplace valued at ~$5B, which has raised $700M+ since 2019 and expects its GMV to grow 100%+ YoY to $6B+ in 2025 — On a Wednesday night in early June, Rene Nezhoda leaned back in a Secretlab gaming chair, fiddled with a computer keyboard …
Whatnot Frequently Asked Questions (FAQ)
When was Whatnot founded?
Whatnot was founded in 2019.
Where is Whatnot's headquarters?
Whatnot's headquarters is located at 578 Washington Boulevard, Marina del Rey.
What is Whatnot's latest funding round?
Whatnot's latest funding round is Series E.
How much did Whatnot raise?
Whatnot raised a total of $749.15M.
Who are the investors of Whatnot?
Investors of Whatnot include Y Combinator, Andreessen Horowitz, CapitalG, Bond, DST Global and 27 more.
Who are Whatnot's competitors?
Competitors of Whatnot include BigStep Technologies, Hero, Courtyard, ShopShops, Firework and 7 more.
Loading...
Compare Whatnot to Competitors
Immerss focuses on enhancing the online shopping experience by integrating personalization and live interaction capabilities into e-commerce platforms. The company offers digital clienteling and livestream shopping solutions that allow retail associates to engage with customers through one-on-one shoppable video calls, dynamic chat engagements, and live streaming events. Immerss primarily serves industries such as footwear, apparel, jewelry, home decor, accessories, beauty, electronics, and sporting goods. It was founded in 2015 and is based in Dallas, Texas.
ONLIVE.SITE provides video-enabled eCommerce tools and operates within the digital retail technology sector. The company offers virtual sales agents, live shopping, shoppable videos, and 3D immersive streaming to support customer engagement and sales conversion for businesses. ONLIVE.SITE serves sectors that use interactive and immersive shopping experiences, including automotive, consumer electronics, telecommunications, fashion and retail, real estate, and beauty and cosmetics. It was founded in 2020 and is based in Barcelona, Spain.
SWIRL specializes in AI-driven solutions for the ecommerce sector, focusing on customer engagement and sales conversions. The company offers products including livestream shopping, shoppable videos, and AI-powered customer support that provide personalized answers and real-time analytics to optimize product pages. SWIRL's technology aims to address customer drop-offs and support costs for online retailers. It was founded in 2017 and is based in Vadodara, India.
buywith specializes in live commerce and operates within the social commerce industry. It offers a livestream shopping platform that transforms e-commerce into video shopping experiences, featuring shoppable videos, live event hosting, and social media multi-streaming. The platform primarily caters to brands looking to engage with the creator economy and modern consumers, particularly Gen Z and Millennials. It was founded in 2018 and is based in Tel Aviv, Israel.
Parla is a company that focuses on live commerce in the retail industry. It offers a platform that enables brands to connect with customers for remote selling via video, audio, SMS, WhatsApp, and chat, providing features such as appointment booking, analytics, and payment processing. The company primarily serves the ecommerce industry. It is based in London, England.
Livescale is a social commerce platform that focuses on enhancing digital commerce through live shopping experiences. The company offers an all-in-one solution that includes a live shopping platform along with strategy, production, and talent services to help businesses plan and execute live events. Livescale primarily serves clients ranging from small businesses to large enterprises, offering personalized approaches to increase sales, engagement, and conversion rates. It was founded in 2016 and is based in Montreal, Canada.
Loading...