
Twelve Labs
Founded Year
2021Stage
Series A - III | AliveTotal Raised
$107.12MMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
+135 points in the past 30 days
About Twelve Labs
Twelve Labs is a company that focuses on video intelligence within the tech industry. The company's offerings include a platform that analyzes, searches, generates, and embeds video content, and provides workflow automation for various applications. The company serves sectors that require video understanding, such as media and entertainment, security, and automotive industries. It was founded in 2021 and is based in San Francisco, California.
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ESPs containing Twelve Labs
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The generative AI — photo & video tools market provides software that uses machine learning algorithms to automate and enhance image and video creation and editing. Companies in this market offer solutions that automatically generate visual content, enhance image quality, restore details, remove backgrounds, correct colors, and process media significantly faster than traditional methods. These too…
Twelve Labs named as Highflier among 15 other companies, including Canva, Synthesia, and Stability AI.
Twelve Labs's Products & Differentiators
Video Search API
Twelve Labs enables natural language based search within videos, capable of not only finding the relevant videos among thousands, but also locating the exact start and end time within the video. It combines more than 20+ SOTA deep learning models to extract rich information from a video, including objects, movement, action, sound, conversation, words on screen, and most importantly, context. With our API, video search is as easy as CTRL+F.
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Research containing Twelve Labs
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Twelve Labs in 4 CB Insights research briefs, most recently on May 16, 2025.

May 16, 2025 report
Book of Scouting Reports: 2025’s AI 100
Apr 24, 2025 report
AI 100: The most promising artificial intelligence startups of 2025Expert Collections containing Twelve Labs
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Twelve Labs is included in 6 Expert Collections, including AI 100 (All Winners 2018-2025).
AI 100 (All Winners 2018-2025)
400 items
Generative AI 50
50 items
CB Insights' list of the 50 most promising private generative AI companies across the globe.
Generative AI
2,314 items
Companies working on generative AI applications and infrastructure.
AI 100 (2024)
100 items
Artificial Intelligence
10,047 items
AI 100 (2025)
100 items
Twelve Labs Patents
Twelve Labs has filed 9 patents.
The 3 most popular patent topics include:
- broadcast engineering
- container formats
- semantic web

Application Date | Grant Date | Title | Related Topics | Status |
---|---|---|---|---|
8/8/2022 | 2/11/2025 | Machine learning, Audio codecs, Classification algorithms, Video codecs, Broadcast engineering | Grant |
Application Date | 8/8/2022 |
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Grant Date | 2/11/2025 |
Title | |
Related Topics | Machine learning, Audio codecs, Classification algorithms, Video codecs, Broadcast engineering |
Status | Grant |
Latest Twelve Labs News
Jul 2, 2025
News provided by Share this article Share toX Companies set to combine world-class video understanding AI with industry-leading IT services to transform media, public safety, and more SAN FRANCISCO and SEOUL, South Korea, July 2, 2025 /PRNewswire-PRWeb/ -- TwelveLabs , the leading video search and understanding company, today announced it has signed of a Memorandum of Understanding (MOU) with LG CNS , a top-tier IT services and AI transformation (AX) company based in South Korea. This strategic partnership aims to jointly advance video analysis technologies and explore new business opportunities across various industries. Under the agreement, the two companies will integrate TwelveLabs' state-of-the-art video foundation models with LG CNS's deep expertise in customized AX solutions. Together, they will co-develop and deliver innovative video AI services targeting sectors such as media & entertainment, broadcasting, public safety, legal & investigative services, and beyond. "This partnership with LG CNS empowers our video understanding AI to create real value across critical industries," said Jae Lee, CEO of TwelveLabs. "Together, we will maximize the value of video data and lay the foundation for Korea to emerge as a top-three global powerhouse in AI." The partnership links two leaders defining the AI landscape. TwelveLabs is recognized for its frontier multimodal neural network technology. It will be the first video model provider to be featured on Amazon Bedrock , offering its flagship models, Marengo and Pegasus, to global customers. LG CNS has been at the forefront of AI transformation in the financial sector, powering enterprise-level innovation for major institutions such as NH Nonghyup Bank, Shinhan Bank, Shinhan Card, Mirae Asset Life Insurance, Mirae Asset Securities, and Woori Bank. The company has recently expanded its AX leadership into the public sector, securing projects with the Ministry of Foreign Affairs, Gyeonggi Provincial Office of Education, and the Korean National Police Agency, while also branching into manufacturing and logistics. Innovation to Deliver Market Solutions The partnership will focus on two main pillars: technological collaboration and business co-development. On the R&D front, TwelveLabs and LG CNS will work to enhance the performance and capabilities of TwelveLabs' Video Foundation Models (VFMs). Simultaneously, the companies will co-design customer-facing services to unlock business value across various use cases. For example, in media and broadcasting, the collaboration will enable: Automatic summarization and highlight generation for news, sports, and TV shows Keyword and scenario-based search across large-scale video archives Contextual advertising based on real-time content consumption In the public safety and investigative sectors, the partnership will support: Automated detection of specific events in CCTV footage Summarization of body cam and dash cam footage Scene search for incident-related content "This partnership with LG CNS empowers our video understanding AI to create real value across critical industries," said Jae Lee, CEO of TwelveLabs. "Together, we will maximize the value of video data and lay the foundation for Korea to emerge as a top-three global powerhouse in AI." About TwelveLabs TwelveLabs uses multimodal foundation models to bring human-like understanding to video data. The company's foundation models map natural language to what's happening inside a video, including actions, objects, and background sounds, allowing developers to create applications that can search through videos, classify scenes, summarize, and extract insights with unprecedented accuracy. Headquartered in the US, TwelveLabs serves customers across media, entertainment, sports, advertising, and government. For more information, visit www.twelvelabs.io Media Contact SOURCE Moore Communications
Twelve Labs Frequently Asked Questions (FAQ)
When was Twelve Labs founded?
Twelve Labs was founded in 2021.
Where is Twelve Labs's headquarters?
Twelve Labs's headquarters is located at 660 4th Street, San Francisco.
What is Twelve Labs's latest funding round?
Twelve Labs's latest funding round is Series A - III.
How much did Twelve Labs raise?
Twelve Labs raised a total of $107.12M.
Who are the investors of Twelve Labs?
Investors of Twelve Labs include Naver Ventures, Snowflake Ventures, SK Telecom, In-Q-Tel, HubSpot Ventures and 22 more.
Who are Twelve Labs's competitors?
Competitors of Twelve Labs include Moments Lab, Mantis.AI, Proceder.ai, You.com, Vectara and 7 more.
What products does Twelve Labs offer?
Twelve Labs's products include Video Search API.
Who are Twelve Labs's customers?
Customers of Twelve Labs include Mindprober.
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