Tamara
Founded Year
2020Stage
Series C | AliveTotal Raised
$706.8MValuation
$0000Last Raised
$340M | 2 yrs agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
+1 points in the past 30 days
About Tamara
Tamara serves as a shopping and payment platform. It operates in the financial technology sector. The company provides a mobile application offering flexible payment solutions and allows customers to divide their bills into multiple installments without delay fees, in compliance with Islamic law. Tamara primarily serves the e-commerce industry, with global and regional brands to local small and medium businesses. It was founded in 2020 and is based in Riyadh, Saudi Arabia.
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ESPs containing Tamara
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The buy now pay later (BNPL) — B2C payments market offers a flexible payment solution for consumers, allowing shoppers to make purchases and split the cost into multiple installments, typically interest-free. BNPL solutions provide an alternative to traditional credit cards and enable customers to make purchases without upfront payment or the need for a credit check. BNPL solutions typically offer…
Tamara named as Challenger among 15 other companies, including Klarna, Affirm, and PayPal.
Tamara's Products & Differentiators
Split in Installments
Ability to split into multiple installments depending on category of retail and ticket size
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Research containing Tamara
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Tamara in 4 CB Insights research briefs, most recently on May 8, 2024.
May 8, 2024
The embedded banking & payments market map
Jan 31, 2024
Retail tech in 5 charts: 2023
Jan 18, 2024 report
State of Fintech 2023 Report
Jan 4, 2024 report
State of Venture 2023 ReportExpert Collections containing Tamara
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Tamara is included in 6 Expert Collections, including E-Commerce.
E-Commerce
11,558 items
Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).
Store tech (In-store retail tech)
1,796 items
Companies that make tech solutions to enable brick-and-mortar retail store operations.
Unicorns- Billion Dollar Startups
1,276 items
Digital Lending
2,661 items
This collection contains companies that provide alternative means for obtaining a loan for personal or business use and companies that provide software to lenders for the application, underwriting, funding or loan collection process.
Payments
3,198 items
Companies in this collection provide technology that enables consumers and businesses to pay, collect, automate, and settle transfers of currency, both online and at the physical point-of-sale.
Fintech
13,978 items
Excludes US-based companies
Tamara Patents
Tamara has filed 5 patents.
The 3 most popular patent topics include:
- dresses
- lingerie
- sports clothing
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
3/18/2020 | 3/5/2024 | Partner dance technique, Ballroom dance, Graphical projections, Flying boats, Pocket knives | Grant |
Application Date | 3/18/2020 |
|---|---|
Grant Date | 3/5/2024 |
Title | |
Related Topics | Partner dance technique, Ballroom dance, Graphical projections, Flying boats, Pocket knives |
Status | Grant |
Latest Tamara News
May 21, 2025
Inside the UAE’s latest online shopping trends, and what they mean for you Last updated: Supplied Dubai: The UAE’s online shopping scene just got even bigger. According to the latest E-Commerce in the MENA Region 2024 report by EZDubai and Euromonitor International, UAE consumers spent Dh32.3 billion online last year alone—and the trend is showing no signs of slowing down. In fact, that number is expected to cross Dh50.6 billion by 2029. But here’s what’s more interesting: it’s not just how much we’re shopping online—it’s what we’re buying, how we’re paying, and what convinces us to click “Add to cart.” Let’s unpack the trends UAE shoppers are driving and what they could mean for your next online purchase. Most-bought items? Fashion, gadgets, cleaning supplies Whether it’s new kicks, the latest smartwatch, or eco-friendly cleaning sprays, the top three online shopping categories by value in 2024 were: · Apparel and footwear · Home care products This reflects a wider shift—UAE residents increasingly rely on e-commerce not just for lifestyle splurges but also for everyday household needs. Takeaway? If you run an online store or are thinking of starting one, these are the categories consumers are coming back for. And for shoppers—it’s worth watching sales in these areas, especially during mega sales events like White Friday and Ramadan offers. How we pay is changing: Digital wallets rising fast While 93% of UAE shoppers still use credit or debit cards, there’s been a notable jump in digital wallet adoption—from 41% in 2020 to 53% in 2024. And the Buy Now, Pay Later (BNPL) trend is also catching on, with platforms like Tabby and Tamara becoming household names. These flexible options are driving bigger basket sizes and more frequent purchases. Takeaway? Expect to see more checkout options in your favorite apps—and more deals tied to wallet and BNPL usage. If you’re not using these yet, they can offer convenience, rewards, and better budget control. What shoppers want: Free returns and fast delivery UAE shoppers aren’t just buying more—they’re shopping smarter. Here’s what makes or breaks an online deal: · Free delivery & returns: Still the biggest decision-makers · Click-and-collect: Used by 1 in 4 shoppers · Geolocation-based deliveries: Preferred by 75% of buyers · Unattended drop-offs: Gaining trust thanks to smart lockers and tracking With apps like Talabat launching robot deliveries and Careem piloting drones, the future of fast, contactless delivery is already here. Takeaway? Before checking out, look for delivery perks, refund policies, and tech-driven options that suit your lifestyle. And retailers—investing in logistics may be your biggest brand-builder.
Tamara Frequently Asked Questions (FAQ)
When was Tamara founded?
Tamara was founded in 2020.
Where is Tamara's headquarters?
Tamara's headquarters is located at 6901 At Takhassusi Branch Street, Riyadh.
What is Tamara's latest funding round?
Tamara's latest funding round is Series C.
How much did Tamara raise?
Tamara raised a total of $706.8M.
Who are the investors of Tamara?
Investors of Tamara include Shorooq Partners, Checkout.com, Endeavor, Coatue, Sanabil Investments and 16 more.
Who are Tamara's competitors?
Competitors of Tamara include Valu, Tabby, Khazna, Klarna, MNT Halan and 7 more.
What products does Tamara offer?
Tamara's products include Split in Installments.
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Compare Tamara to Competitors
Tabby is a financial technology company that operates in the consumer financing sector, offering buy now pay later services. The company allows consumers to split their purchases into four monthly payments, with no fees for timely payments. Tabby provides services such as a rewards program, purchase protection, and a shopping assistant app. It was founded in 2019 and is based in Riyadh, Saudi Arabia.
MNT Halan operates as a fintech company that focuses on digitizing traditional banking and cash-based markets. The company offers a range of services, including digital payment solutions, lending services to the unbanked and underbanked, and an e-commerce platform. It primarily serves the financial sector and the e-commerce industry. It was founded in 2017 and is based in Cairo, Egypt.
Khazna is a financial technology company specializing in digital financial services. The company offers a financial super app that provides underbanked Egyptians with access to smartphone-based financial services. Khazna primarily serves the corporate sector by offering financial solutions to employees through a mobile application that allows them to access a portion of their earned salary as needed. It was founded in 2019 and is based in Cairo, Egypt.
Postpay is a financial services company that provides buy now pay later solutions. The company offers a service that allows customers to make purchases and pay for them in three installments without interest. Postpay primarily serves the retail sector and partners with various brands to provide payment options to consumers. It was founded in 2019 and is based in Dubai, United Arab Emirates.
Cashew specializes in flexible payment solutions within the financial services sector. The company offers a range of products, including buy now, pay later options, interest-free installment plans, and comprehensive financial management services. Cashew primarily caters to individual consumers seeking manageable payment options for their purchases. It was founded in 2020 and is based in Dubai, United Arab Emirates.
Shahry is a digital financial services company that specializes in buy-now-pay-later (BNPL) solutions within the consumer finance sector. The company provides a mobile credit card and wallet that enables consumers to purchase goods and services in installments over a period of up to 36 months. Shahry primarily serves individual consumers looking for payment options and merchants aiming to increase sales through BNPL services. It was founded in 2019 and is based in cairo, Egypt.
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