Persona
Founded Year
2018Stage
Series D | AliveTotal Raised
$417.5MValuation
$0000Last Raised
$200M | 2 mos agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
+126 points in the past 30 days
About Persona
Persona specializes in managing know your customer (KYC) and know your business (KYB) programs, as well as fraud prevention, within the identity verification sector. Its main offerings include automating the collection, verification, and management of sensitive personal information for businesses and providing tools for case review and orchestration to streamline identity operations. Persona primarily serves sectors that require stringent identity verification and compliance, such as education and finance. It was founded in 2018 and is based in San Francisco, California.
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Persona's Product Videos
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ESPs containing Persona
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The know your customer (KYC) software market provides solutions that automate customer identity verification and due diligence processes to meet regulatory compliance requirements. These platforms help financial institutions, fintech companies, and other regulated businesses verify customer identities, conduct background checks, screen against sanctions and PEP lists, detect suspicious activities,…
Persona named as Challenger among 15 other companies, including Jumio, Sumsub, and Onfido.
Persona's Products & Differentiators
Dynamic Flow
Securely COLLECT information in a customized, dynamic flow
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Research containing Persona
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Persona in 3 CB Insights research briefs, most recently on Mar 14, 2024.
Mar 14, 2024
The retail banking fraud & compliance market map
Jan 4, 2024
The core banking automation market map
Expert Collections containing Persona
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Persona is included in 9 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
1,276 items
Regtech
1,811 items
Technology that addresses regulatory challenges and facilitates the delivery of compliance requirements. Regulatory technology helps companies and regulators address challenges ranging from compliance (e.g. AML/KYC) automation and improved risk management.
Cybersecurity
10,758 items
These companies protect organizations from digital threats.
Fintech
9,653 items
Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.
Digital ID In Fintech
268 items
For this analysis, we looked at digital ID companies working in or with near-term potential to work in fintech applications. Startups here are enabling fintech companies to verify government documents, authenticate with biometrics, and combat fraudulent logins.
Digital Lending
103 items
Latest Persona News
Jun 25, 2025
Showcase Australia 2025 26 November 2025 Join Biometrics Institute in Canberra on 26 November for its Showcase Australia 2025. This one-day event will bring together government representatives, regulators, policymakers, and innovators in a trusted environment to discuss the most pressing topics surrounding biometrics. This unique event provides an opportunity for delegates to: Network with key stakeholders in the biometrics industry Hear from high-profile speakers including government officials, industry experts, and academics Stay informed on the latest trends and developments in the biometrics industry Who should attend: Privacy and policy regulators Related Posts Jun 25, 2025, 2:37 pm EDT EU border agency Frontex has announced that the mobile application developed to ease Entry-Exit System (EES) border checks will go… Jun 25, 2025, 2:34 pm EDT The biometrics and digital payments industry has seen plenty of facial recognition, and even (at ball games) some hot dog… Jun 25, 2025, 2:13 pm EDT Digital holograms and other visible security features do not ensure the integrity of digital IDs, including Australia’s digital driver’s licenses…. Jun 25, 2025, 1:59 pm EDT UK internet users have exactly one month left to access porn sites with one click of a button. That’s how… Jun 25, 2025, 1:57 pm EDT Persona has unveiled a major update to its Workforce Identity Verification (IDV) solution. The upgraded offering bolsters defenses against the…
Persona Frequently Asked Questions (FAQ)
When was Persona founded?
Persona was founded in 2018.
Where is Persona's headquarters?
Persona's headquarters is located at 981 Mission Street, San Francisco.
What is Persona's latest funding round?
Persona's latest funding round is Series D.
How much did Persona raise?
Persona raised a total of $417.5M.
Who are the investors of Persona?
Investors of Persona include Coatue, First Round Capital, Index Ventures, Founders Fund, Bond and 5 more.
Who are Persona's competitors?
Competitors of Persona include Checkr, Identomat, Dotfile, Veriff, Sumsub and 7 more.
What products does Persona offer?
Persona's products include Dynamic Flow and 4 more.
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Compare Persona to Competitors
Veriff specializes in artificial intelligence (AI) powered identity verification within the fraud prevention and compliance sectors. The platform offers services to verify user identities, which are used to prevent fraud and ensure compliance with regulations. Veriff's solutions are utilized across various industries, including financial services, mobility, crypto, gaming, education, and healthcare. It was founded in 2015 and is based in Tallinn, Estonia.
Trulioo focuses on global online identity verification and operates within the technology and security sectors. The company offers services such as individual and business identity verification, watchlist screening, and identity document verification, all aimed at ensuring know-your-customer (KYC) and know-your-business (KYB) compliance. Trulioo primarily serves sectors such as banking, cryptocurrency, online trading, and wealth management. It was founded in 2011 and is based in Vancouver, Canada.
Socure is a platform in the digital identity verification and trust sector, utilizing artificial intelligence and machine learning within the financial services, government, gaming, healthcare, telecom, and e-commerce industries. The company offers a predictive analytics platform that employs AI and machine learning techniques to verify identities in real time, using online and offline data intelligence such as email, phone, address, intellectual property, device, and velocity. Socure's clientele includes a range of sectors, primarily focusing on financial services, government, and technology-driven industries. It was founded in 2012 and is based in Incline Village, Nevada.
iDenfy focuses on identity verification and fraud prevention within the compliance sector. The company provides services including Know Your Customer (KYC), Know Your Business (KYB), and anti-money Laundering (AML) solutions, using artificial intelligence and biometric technology for identity verification. Its products serve various industries including fintech, cryptocurrency, online gambling, and e-commerce, addressing regulatory requirements and fraud prevention. iDenfy was formerly known as Identifikaciniai Projektai. It was founded in 2017 and is based in Kaunas, Lithuania.
Ondato is a technology company that specializes in KYC and AML compliance solutions within the identity verification industry. The company offers a suite of services, including identity and business onboarding, customer data management, transaction monitoring, due diligence, and various authentication methods, all designed to streamline compliance processes and enhance security for businesses. Ondato's solutions cater to a diverse range of sectors such as financial services, insurance, telecommunications, and more. It was founded in 2018 and is based in London, United Kingdom.
Sumsub develops an identity verification service operating within the compliance and fraud prevention sectors. The company provides a service for verifying users, businesses, and transactions, as well as monitoring for suspicious activities and preventing fraud through machine learning algorithms. It serves industries such as fintech, online gaming, trading, crypto, and transportation. The company was founded in 2015 and is based in London, United Kingdom.
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