Founded Year

2013

Stage

Series G | Alive

Total Raised

$369.08M

Last Raised

$9.91M | 1 yr ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+55 points in the past 30 days

About Pendo

Pendo is a company that provides a product experience platform within the technology sector. The platform allows businesses to utilize product intelligence for insights, supporting a product-focused approach. Pendo's offerings are designed for companies that wish to incorporate product insights into their operations and decision-making. It was founded in 2013 and is based in Raleigh, North Carolina.

Headquarters Location

301 Hillsorough Street Suite 1900

Raleigh, North Carolina, 27603,

United States

877-320-8484

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ESPs containing Pendo

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTH ➡MARKET STRENGTH ➡LEADERHIGHFLIEROUTPERFORMERCHALLENGER
Enterprise Tech / Enterprise Applications

The digital adoption platforms market is a fast-growing space that offers businesses a solution to streamline the adoption and usage of digital tools and applications. These platforms provide interactive guidance and training to end-users, allowing them to quickly and effectively learn how to use new software, reducing frustration and improving productivity. They can also help businesses reduce tr…

Pendo named as Leader among 15 other companies, including Oracle, WalkMe, and WhatFix.

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Expert Collections containing Pendo

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Pendo is included in 4 Expert Collections, including Unicorns- Billion Dollar Startups.

U

Unicorns- Billion Dollar Startups

1,276 items

T

Tech IPO Pipeline

568 items

S

Sales & Customer Service Tech

906 items

Companies offering technology-driven solutions for brands and retailers to enable customer service before, during, and after in-store and online shopping.

T

Targeted Marketing Tech

453 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

Pendo Patents

Pendo has filed 2 patents.

The 3 most popular patent topics include:

  • classification algorithms
  • computational linguistics
  • machine learning
patents chart

Application Date

Grant Date

Title

Related Topics

Status

12/5/2014

8/7/2018

Sensors, Fluid dynamics, Biotechnology, Bioreactors, Water pollution

Grant

Application Date

12/5/2014

Grant Date

8/7/2018

Title

Related Topics

Sensors, Fluid dynamics, Biotechnology, Bioreactors, Water pollution

Status

Grant

Latest Pendo News

Pendo Appoints Paul Turner as EMEA MD

Jul 3, 2025

Pendo Appoints Paul Turner as EMEA MD July 3, 2025 With 40% ARR growth in the region and the launch of Agent Analytics, Pendo strengthens its EMEA leadership to expand market presence and help enterprises drive greater software ROI. Pendo, the world’s first software experience management platform, has announced a key leadership appointment in EMEA as it continues to bolster its leadership team and strategic capabilities to drive growth across the market. Paul Turner steps in as regional Managing Director, EMEA following a year of 40% ARR growth in the region, and a rapid pace of AI innovation. Pendo recently introduced Agent Analytics and released its first AI agent, alongside more than a dozen product enhancements. As the EMEA region leader, Turner will focus on expanding Pendo’s foothold across the region by rigorously focusing on customers and helping them deliver positive business outcomes through better use and adoption of their software tools. Having previously held senior sales roles at Modulr, HackerOne, and Medallia, Turner’s credentials in scaling high-growth SaaS businesses speak for themselves. “Pendo’s commitment to customer outcomes and innovation is second to none. I look forward to working with our talented team and incredible customers across EMEA to help them maximise the value of their software investments and drive business growth,” Turner said. “Paul is someone who can build teams, grow customers, and bring regional alignment as we serve the needs of customers today and accelerate our AI roadmap for the future,” said Todd Olson, CEO and Co-founder of Pendo. “I enjoy working with Paul because we share an obsessive focus on helping customers experience real success through better software adoption.” With a growing roster of Fortune 500 customers in Europe and a record year of brand development and market expansion, including the opening of a second European office in Germany, Pendo is doubling down on its commitment to innovation, customer success, and AI-powered transformation. Pendo At Pendo, we’re on a mission to improve the world’s experience with software. Thousands of global companies use Pendo to provide better software experiences for 900 million people every month. Pendo improves business outcomes by enabling non-engineers to analyse, assess, and act on software issues. Our integrated Software Experience Management (SXM) platform manages the entire enterprise software asset: Customer- and employee-facing applications; desktop and mobile platforms; and SaaS, AI and Agentic software. Find out more at pendo.com previous post

Pendo Frequently Asked Questions (FAQ)

  • When was Pendo founded?

    Pendo was founded in 2013.

  • Where is Pendo's headquarters?

    Pendo's headquarters is located at 301 Hillsorough Street, Raleigh.

  • What is Pendo's latest funding round?

    Pendo's latest funding round is Series G.

  • How much did Pendo raise?

    Pendo raised a total of $369.08M.

  • Who are the investors of Pendo?

    Investors of Pendo include Battery Ventures, Sapphire Ventures, Bonfire Ventures, Thoma Bravo, Contour Venture Partners and 16 more.

  • Who are Pendo's competitors?

    Competitors of Pendo include Houseware, Agency, Command AI, Zoomin, WhatFix and 7 more.

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Compare Pendo to Competitors

Appcues Logo
Appcues

Appcues provides product adoption solutions within the technology sector and offers a platform for user onboarding, feature adoption, and retention. The company offers tools for creating in-app experiences, analyzing product usage, and gathering user feedback through surveys and NPS, without requiring developer assistance. Appcues serves product-led organizations aiming to improve user engagement and conversion rates. It was founded in 2013 and is based in Boston, Massachusetts.

UserGuiding Logo
UserGuiding

UserGuiding is a product adoption platform that focuses on user activation and retention within the software sector. The company provides tools to create and optimize in-app experiences such as onboarding, engagement, and feedback collection, without requiring technical expertise. UserGuiding's offerings target product teams aiming to improve user adoption and manage churn through help and product strategies. It was founded in 2017 and is based in Palo Alto, California.

m
myMeta

myMeta is a digital adoption platform focused on simplifying the use of enterprise software. The company offers solutions that improve onboarding, increase productivity, and enhance the user experience across various enterprise applications. myMeta's services cater to a range of sectors including human resources (HR), sales, operations, and finance, providing tailored user experiences and artificial intelligence (AI)-powered workflow automation to streamline business processes. It was founded in 2019 and is based in Miami, Florida.

WhatFix Logo
WhatFix

WhatFix specializes in digital adoption solutions for enhancing software experiences across web, desktop, and mobile platforms. The company offers a digital adoption platform that provides in-app guidance, step-by-step instructions, and support to users, as well as analytics to track user engagement and behavior. Additionally, WhatFix provides tools for creating training environments and analyzing IT training. WhatFix was formerly known as Quicko Technosoft Labs. It was founded in 2013 and is based in Bengaluru, India.

I
Inline Manual

Inline Manual provides a digital adoption platform that includes user onboarding, feature adoption, in-app marketing, and training tools. The company serves the software industry and focuses on improving user adoption and reducing support costs. It is based in London, England.

Userpilot Logo
Userpilot

Userpilot is a product growth platform that focuses on enhancing engagement and analytics within the product management and marketing sectors. The company offers tools for in-app engagement, behavior analytics, and contextual feedback, all designed to improve adoption and retention. Userpilot primarily serves teams in product management, customer success, product marketing, and UX design. Userpilot was formerly known as Deepchat.ai. It was founded in 2018 and is based in San Francisco, California.

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