Jul 3, 2025

03-Jul-2025 at 15:18 GMT Bloom Pop is also built on the prior success of Bloom Sparkling Energy, introduced in July 2024. (@ Bloom) Austin, Texas-based Bloom Nutrition is now selling Bloom Pop, a prebiotic soda, exclusively at Walmart stores nationwide. At 20 calories and about 4 grams of sugar, the company said the “delightfully fizzy, flavor-packed and guilt-free soda” is supported by clinically backed prebiotics that can deliver gut health benefits. Bloom said it is reimaging wellness essentials with flavor and function, creating a holistic approach to everyday health. “While many functional sodas rely on high doses of fiber that can be hard to digest and offer limited benefits, Bloom Pop is formulated with PreticX XOS, a cutting-edge, patented prebiotic that’s highly effective in small amounts,” Greg LaVecchia, CEO and co-founder of Bloom Nutrition, told NutraIngredients. “This means Bloom Pop supports digestion and metabolism without the common side effects like bloating or gas—making it both effective and enjoyable.” Bloom Pop was initially launched at the Expo West 2025 trade show. The company showcased five flavors, which now appear on Walmart shelves, including Shirley Temple, Raspberry Lemon and Orange. Bloom partnered with Nutrabolt for product development. “Our partnership with Bloom is focused on driving beverage innovation and bringing [co-founder Mari Llewellyn] and Greg’s vision to life,” Doss Cunningham, chairman and CEO of Nutrabolt , said in March. “Bloom Pop is a prime example of what we can accomplish together and further solidifies Bloom’s leadership in the beverage category.” For the 54 weeks preceding June 15, SPINS data show total sales were over $991 million for prebiotic soda. According to Future Market Insights , prebiotic soda market sales are likely to grow with a 7.6% CAGR between 2025 to 2035. By the numbers The success of Bloom Pop is also built on the prior success of Bloom Sparkling Energy, introduced in July 2024. Over 35 million cans sold to date Ranked Top 5 in energy drinks at Walmart and Target Grew from a $0 launch to an $8 million business in the RTD space six months of launching In 2024, Sparkling Energy was only in Target’s ~1,900 stores. As of June 15, Bloom Energy is now in 51,000 stores nationwide. 75% of sales are driven by retail Consistent $1 million plus weekly Walmart sales for more than four weeks, hitting $1.3 million in one week alone Broke into the Top 10 energy drinks in the U.S. one month after expanding to over more than 15,000 retail locations nationwide, including Walmart, Kroger and Albertsons Over 3 million cans of Sparkling Energy sold within the first 2.5 months “Building on our breakout wins in the beverage category and our strategic partnerships, we’re confident Bloom Pop will be a game changer,” LaVecchia said. “We plan to follow the same route to success as we did with Sparkling Energy–driving innovation and distribution while focusing on meeting the needs of our community.”