Jul 4, 2025

The round was led by Marathon Management Partners, with participation from existing investors M13, Inspired Capital, Newform Capital and several new strategic investors. Marathon's Gokul Rajaram, an industry leader on the boards of Coinbase, The Trade Desk, and Pinterest, joins Niural's board. The funding will accelerate Niural's AI capabilities and global expansion, furthering its mission to build an AI-native system of intelligence for CFOs of modern companies. Solving the Fragmented Back-Office Historically, the payroll industry has seen minimal innovation, operating on decades-old infrastructure and tax engines built in the 1980s. Traditional PEOs struggle to support today's distributed teams, which forces growing companies to patch together multiple vendors. This fragmentation creates disjointed systems of record that prevent effective AI implementation, which requires access to a single source of truth. Niural addresses this challenge for companies by introducing a fundamentally reimagined solution: the industry's first end-to-end global PEO platform. Developed over several years, Niural's platform features proprietary tax engines, integrated payments infrastructure, and EMMA—the industry's first executional AI coworker. With Niural, customers: save over 60 hours per month reduce HR and foreign exchange costs by up to 50%, and reduce payroll errors by 90%. While Niural enters the market as a PEO, its capabilities extend across all CFO functions. “At its core, payroll is one of the most complex fintech challenges a company faces,” said Gokul Rajaram. “Niural has fundamentally rethought payroll by designing an AI-native fintech infrastructure from scratch which enables it to innovate and launch interrelated products faster than any platform I've seen at this stage. This creates immediate value for CFOs managing all money flows, positioning Niural as the primary vendor for scaling organizations.” Niural was co-founded by seasoned entrepreneurs Nami Baral and Nabin Banskota. Nami Baral, CEO, previously founded Harvest, which introduced AI agents in the consumer financial technology space. Nabin Banskota, President, brings extensive financial leadership experience as a former CFO with deep expertise in global financial operations, risk management, and compliance. “Niural sits at the intersection of powerful industry shifts – in AI-driven automation, global workforce distribution, and integrated financial operations,” said Nami Baral. “With agentic AI, Niural is converting a legacy system of records into a system of intelligence that companies can rely on for generations.” Drawing from his extensive experience as a CFO, Nabin Banskota emphasized the practical value Niural offers: “As a former CFO, this is a dream come true for most finance folks that are hyper-focused on growth globally.” “Most companies that come to us start with our PEO product and end up replacing 3-6 different tools, which is very strong validation from our customer base.” Niural has seen incredible traction with 700 percent ARR growth last year and a growing list of clients who are leaders in their field, such as Tensor, Polygon Labs, Mob Entertainment, Slingshot AI, and Karate.com. “Niural has become a true extension of our team,” said David Kuhn, General Counsel at Karate.com. “We began with one product, but now rely on Niural's entire suite of products globally. Their platform effortlessly manages multiple subsidiaries, complex payments, and extensive compliance requirements.” About Niural: Niural is the first AI-native PEO platform built specifically to manage payroll, global compliance, and payment operations, featuring EMMA, an executional AI coworker that revolutionizes operational efficiency. Founded by repeat entrepreneurs Nami Baral and Nabin Banskota, Niural serves rapidly growing companies in SMB and mid-market segments. Niural empowers organizations to scale their HR & Finance operations effortlessly, domestically and internationally. For more information, visit https://www.niural.com About Marathon Management Partners: Marathon is a multi-stage investment firm that partners with founders who are obsessed with defining their categories across software and fintech. Founded by Gokul Rajaram, Michael Gilroy, Chase Packard, and Alex Gorgoni, Marathon combines deep operational and investment expertise with long-term capital to support companies from inception through scale. The firm has offices in New York, Menlo Park, and Los Angeles. SOURCE Niural Copyright © 2025 Cision US Inc.