Founded Year

2015

Stage

Series C | Alive

Total Raised

$24.14M

Valuation

$0000 

Last Raised

$24.14M | 4 yrs ago

About MyGlamm

MyGlamm is a company that specializes in the sale of premium beauty products and luxury cosmetics. The company offers a wide range of makeup, skincare, hair care, bath and body products, as well as sanitizing care items. These products cater to various beauty needs, from color cosmetics like lipsticks and foundations to personal care essentials such as shampoos and body lotions. It was founded in 2015 and is based in Pune, India.

Headquarters Location

150/2 Shivaji Nagar Sanghvi House

Pune, 411005,

India

022-62593200

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Latest MyGlamm News

Shraddha Kapoor’s Brand Endorsements List: The Power Behind Her Influence

Jun 14, 2025

Shraddha Kapoor’s Brand Endorsements List Shraddha Kapoor, one of Bollywood’s most bankable stars, continues to captivate not just cinema lovers but also leading consumer brands. Known for her relatable charm and massive fan base, she appeals strongly to Gen Z and millennials. As a brand ambassador, Shraddha Kapoor brings credibility, freshness, and influence across industries. From skincare and fashion to tech and wellness, her endorsements create a connection with today’s youth-driven market. Brands choose her not just for visibility, but for genuine connection. This list highlights all the major brands endorsed by Shraddha Kapoor. Why Brands Choose Shraddha Kapoor as Brand Ambassador Shraddha Kapoor is more than just a celebrity face, she brings real value to brands. Her image blends mass appeal with a modern, youthful vibe that resonates with the urban and semi-urban Indian audience. She has over 00 million followers on Instagram, giving her a strong digital influence, especially among Gen Z and millennials. Shraddha’s endorsements often reflect her personal interests, from fitness (Asics) and clean beauty (Neutrogena) to women’s health (Comfy) and sustainable wellness (Plix). This alignment helps in building trust among the consumers as they are able to relate a celeb personality with their interests. Her versatility across categories, fashion, skincare, nutrition, tech, and home care shows that she is not just a one-industry fit. Brands benefit a lot from her relatable persona, consistent popularity, and low-controversy public image, which makes her a safe, long-term bet in the world of brand endorsements. Shraddha Kapoor Brand Ambassador List Ambassador since May 2025 Pynk by Lux Cozi - Shraddha Kapoor's Brand Endorsements Shraddha Kapoor was announced as the brand ambassador for Pynk by Lux Cozi in May 2025. This new line is tailored for modern Indian women seeking a blend of comfort and confidence in innerwear. Her association with the “Work. Pynk. Play.” campaign positions her as the relatable voice of youthful empowerment, a quality the brand aims to celebrate. Eureka Forbes – Vacuum Cleaners Eureka Forbes - Shraddha Kapoor's Brand Endorsements In May 2025, Shraddha Kapoor joined Eureka Forbes as the ambassador for their advanced SmartClean Robotics vacuum range. The brand chose her to appeal to young urban households that prioritise smart, hygienic living. Her presence underscores the brand’s innovative streak and connects effortlessly with tech-forward Indian consumers. Neutrogena – Skincare Neutrogena - Shraddha Kapoor's Brand Endorsements Shraddha has been a long-standing face of Neutrogena, a global skincare brand known for science-backed solutions. Her fresh, glowing persona perfectly complements Neutrogena’s commitment to clear skin and effective routines, making her a favourite among skincare-conscious youth across India. AJIO – Online Fashion Retail Ajio - Shraddha Kapoor's Brand Endorsements Reliance’s online fashion arm, AJIO, brought Shraddha Kapoor onboard in June 2022. Her fashionable image and social media popularity have helped the brand drive stronger engagement among millennials. She has starred in multiple seasonal campaigns, often styled in trendy, street-smart fashion to align with AJIO’s edgy retail personality. Amrutanjan Comfy – Sanitary Pads Amrutanjan Comfy - Shraddha Kapoor's Brand Endorsements In a bid to normalise conversations around menstruation, Amrutanjan Comfy partnered with Shraddha Kapoor in 2022. Her campaign work has revolved around breaking taboos and promoting safe, comfortable menstrual hygiene options. This alignment with a cause-led brand also enhances her image as a socially aware celebrity. Asics – Sportswear & Footwear Asics - Shraddha Kapoor's Brand Endorsements Global athletic giant Asics signed Shraddha Kapoor in July 2023 as the Indian face of the brand. She represents the brand’s ethos of balance, movement, and well-being. The campaign highlights her fitness regime and encourages Indian consumers, especially women, to adopt active lifestyles. YesMadam – Salon-at-Home Services YesMadam - Shraddha Kapoor's Brand Endorsements YesMadam signed Shraddha Kapoor as their brand ambassador in August 2024. The campaign “Har Expert, Salon Expert Nahi Hota” showcases her promoting premium, hygienic, and tech-enabled salon services from the comfort of home. It appeals to urban women looking for professional-grade beauty solutions. Veet – Hair Removal Products Veet - Shraddha Kapoor's Brand Endorsements In late 2024, Veet chose Shraddha Kapoor for its India campaigns, replacing older faces to refresh its appeal to younger consumers. The tagline “Razors are for boys” positions her as a voice for smooth confidence and has sparked high engagement on digital platforms. Lipton Green Tea Lipton Green Tea - Shraddha Kapoor's Brand Endorsements Shraddha has had a long-standing partnership with Lipton Green Tea, where she’s often portrayed enjoying peaceful wellness moments. The brand leans into her fitness and mindfulness image to position green tea as a smart, calming health choice. MyGlamm – Beauty & Cosmetics MyGlamm - Shraddha Kapoor's Brand Endorsements Shraddha Kapoor’s campaigns with MyGlamm reflect her belief in beauty as self-expression. From vibrant lip colours to skincare, she has fronted several high-impact digital ads that have resonated with younger women seeking affordable glamour. OPPO – Smartphones OPPO - Shraddha Kapoor's Brand Endorsements Though not currently active in 2025, Shraddha was previously the face of OPPO’s selfie-focused smartphones, especially the OPPO F3. Her digital presence and tech-savvy image made her a fitting choice during the peak of the selfie trend. Minute Maid – Fruit Beverages Minute Maid - Shraddha Kapoor's Brand Endorsements Shraddha Kapoor’s association with Minute Maid, part of Coca-Cola India, has appeared in ads promoting the drink as a refreshing and healthy fruit-based option. While not a central campaign, her image is used selectively for wellness narratives. Conclusion Shraddha Kapoor is one of the most trusted faces for brand endorsements in India. As a brand ambassador, she connects well with young and modern consumers. From fashion and beauty to health and home care, her brand choices match her real-life image. Companies choose her because she brings both trust and style. Her growing list of endorsements shows how strong her influence is in the market. Shraddha continues to be a favourite choice for brands looking to reach today’s audience.

MyGlamm Frequently Asked Questions (FAQ)

  • When was MyGlamm founded?

    MyGlamm was founded in 2015.

  • Where is MyGlamm's headquarters?

    MyGlamm's headquarters is located at 150/2 Shivaji Nagar, Pune.

  • What is MyGlamm's latest funding round?

    MyGlamm's latest funding round is Series C.

  • How much did MyGlamm raise?

    MyGlamm raised a total of $24.14M.

  • Who are the investors of MyGlamm?

    Investors of MyGlamm include Amazon, Wipro Consumer Care, Accel, Ascent Capital, Stride Ventures and 6 more.

  • Who are MyGlamm's competitors?

    Competitors of MyGlamm include PurePlay Skin Sciences and 5 more.

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