Founded Year

2014

Stage

Series B | Alive

Total Raised

$62.67M

Valuation

$0000 

Last Raised

$62.5M | 3 yrs ago

Revenue

$0000 

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

-53 points in the past 30 days

About Mashgin

Mashgin specializes in AI-powered self-checkout systems within the retail automation sector. Its main product leverages 3D vision and deep learning algorithms to recognize items quickly and accurately, aiming to enhance the checkout process by reducing transaction times and increasing retailer revenue. Mashgin's technology is utilized across various sectors, including convenience stores, sports and entertainment venues, and business dining facilities. It was founded in 2014 and is based in Palo Alto, California.

Headquarters Location

849 E Charleston Road

Palo Alto, California, 94303,

United States

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Mashgin's Product Videos

ESPs containing Mashgin

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTH ➡MARKET STRENGTH ➡LEADERHIGHFLIEROUTPERFORMERCHALLENGER
Consumer & Retail / In-Store Tech

The unattended checkout market offers a range of solutions to retailers looking to provide unmanned point-of-sale and checkout technology. Solutions involve the deployment of kiosks, mobile applications, and computer vision technology to facilitate a seamless and contactless checkout experience for customers. This market is driven by the increasing demand for convenient and efficient shopping expe…

Mashgin named as Leader among 14 other companies, including Amazon, AiFi, and MishiPay.

Mashgin's Products & Differentiators

    Mashgin Touchless Checkout System

    Mashgin is the world's fastest self-checkout system. It leverages computer vision to identify items presented from virtually any angle and instantly ring them up in a single transaction. It doesn’t need barcodes or RFIDs, perfectly consistent packaging, or particular orientations to work correctly. Consumers simply place their items down, pay, and go--in less than 10 seconds. Mashgin instantly identifies packaged goods, produce, and open plated food items (e.g., an apple or piece of fruit, salad, combo meal plate, etc.). Its patented technology has the ability to recognize any number of items simultaneously and in any orientation in which they are presented.

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Research containing Mashgin

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Mashgin in 4 CB Insights research briefs, most recently on Mar 14, 2023.

Expert Collections containing Mashgin

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Mashgin is included in 7 Expert Collections, including Restaurant Tech.

R

Restaurant Tech

1,075 items

Hardware and software for restaurant management, bookings, staffing, mobile restaurant payments, inventory management, cloud kitchens, and more. On-demand food delivery services are excluded from this collection.

S

Store tech (In-store retail tech)

2,182 items

Companies that make tech solutions to enable brick-and-mortar retail store operations.

U

Unicorns- Billion Dollar Startups

1,276 items

G

Grocery Retail Tech

831 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.

N

New Retail Formats

368 items

Tech-enabled, physical retail selling formats that reach beyond the walls of a traditional store.

R

Retail Tech 100

200 items

The most promising B2B tech startups transforming the retail industry.

Mashgin Patents

Mashgin has filed 20 patents.

The 3 most popular patent topics include:

  • computer vision
  • image processing
  • 3d imaging
patents chart

Application Date

Grant Date

Title

Related Topics

Status

5/18/2021

6/4/2024

Machine learning, Visual system, Classification algorithms, Pseudoscience, Vision

Grant

Application Date

5/18/2021

Grant Date

6/4/2024

Title

Related Topics

Machine learning, Visual system, Classification algorithms, Pseudoscience, Vision

Status

Grant

Latest Mashgin News

Fenway Park Workers Fret Over Aramark’s AI-Powered Concessions

Jun 24, 2025

Illustration by Lorenzo Gordon It’s been more than a week since Unite Here Local 26, a local chapter of the hospitality union that represents employees at Fenway Park , authorized a strike against Aramark. The Boston Red Sox are set to begin a six-game homestand on Friday, and neither side has reported movement in negotiations, meaning unionized employees can walk away at any point. During the lull in labor talks, chapter members are thinking about their collective value to the famed Fenway experience—specifically how automation could reduce job security. They are concerned with the use of self-checkout machines in the ballpark introduced ahead of the 2023 season. Two years ago, Aramark installed two AI-powered self-checkout units created by Mashgin that handle beer, and four self-dispensing popcorn stations. Mashgin has machines in over 3,000 convenience stores, more than 150 sports venues , 100 hospitals and dozens of airports, colleges and resorts across the U.S., Europe and Australia. “It reduces the amount you make,” Charbel Salameh, a 28-year employee at Fenway who has worked the beer stands for 23 of those seasons, said in a phone interview. “‘Oh, who am I tipping? This is a self-service stand, I don’t have to tip anyone.’ People still did the work, people still filled the fridge, people still made your hot dog, people still filled your soda. I think because they don’t interact with someone doing that, people look at it differently. “The more these stands are put in, the more jobs that are taken away. That’s the hard part because in five years if they convert every one of these stands [to self-checkout], there are going to be so many lost jobs.” In response to a request for comment, Aramark referred to the June 15 statement it sent Sportico. “We intend to keep working with the union toward a settlement that works for everyone,” the statement said. “In the event of a strike, we have contingency plans in place to ensure that services are not interrupted.” Including Fenway, Mashgin’s machines are deployed at 20 of the 30 MLB ballparks. In an April report it conducted about the fan experience, the company said it has “delivered a median transaction time of under 15 seconds across over 3.6 million transactions and $88 million in concession sales,” during the 2024 season. Local 26 president Carlos Aramayo said in a phone interview that he understands technology will be a part of Fenway’s future. Still, he hopes union members aren’t taken for granted. “A lot of folks who started working there, but they were in high school even, and have been working there for 20, 30 years,” Aramayo said. “The Red Sox sell the historic baseball experience. A lot of our members see themselves as part of that. They’re Boston folks and they take a lot of pride in the work they do.” Added Salameh: “You can’t go to ‘America’s most beloved ballpark’ and not have human interaction. A machine’s not going to love you back.” Neither Local 26 nor Aramark have publicized when their next talks were going to be. Discussions are likely to include debate over the automation issue in addition to the union’s push for wage increases and scheduling based on seniority. Fenway is still busy while the Red Sox are away. Irish singer-songwriter Hozier performed his first of two concerts at the ballpark on Monday, with the second scheduled for Tuesday night. The Red Sox host the Toronto Blue Jays to start a three-game series on Friday night. It remains to be seen if those will be the last working nights for unionized employees before a possible strike. Aramayo said the 95% vote to authorize a walkout was motivated by advances made by other unionized workers throughout Boston. He expressed frustration at the Fenway situation since his union and Aramark were able to come to the table for employees in Boston-area schools and hotels. “At Boston University, we just negotiated a first contract with them,” Aramayo said. “Nobody heard about it, right? Because we did it. We had good bargaining; we figured out a deal to get it done. We didn’t get ourselves into this situation.” Read More About:

Mashgin Frequently Asked Questions (FAQ)

  • When was Mashgin founded?

    Mashgin was founded in 2014.

  • Where is Mashgin's headquarters?

    Mashgin's headquarters is located at 849 E Charleston Road, Palo Alto.

  • What is Mashgin's latest funding round?

    Mashgin's latest funding round is Series B.

  • How much did Mashgin raise?

    Mashgin raised a total of $62.67M.

  • Who are the investors of Mashgin?

    Investors of Mashgin include Y Combinator, New Enterprise Associates, Matrix Partners, Susa Ventures, Eclipse and 12 more.

  • Who are Mashgin's competitors?

    Competitors of Mashgin include AiFi, Trigo, Boxy, Supersmart, Standard AI and 7 more.

  • What products does Mashgin offer?

    Mashgin's products include Mashgin Touchless Checkout System.

  • Who are Mashgin's customers?

    Customers of Mashgin include Circle K, Delek Stores, HMS Host and Denver Broncos.

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Compare Mashgin to Competitors

Standard AI Logo
Standard AI

Standard AI focuses on transforming the retail industry through artificial intelligence. The company offers a platform that uses artificial intelligence (AI)-powered cameras and deep algorithms to provide checkout-free shopping experiences, real-time reporting on shopper behavior, and insights into inventory and stocks. Its primary services are utilized in the retail sector. It was founded in 2017 and is based in San Francisco, California.

Inokyo Logo
Inokyo

Inokyo specializes in autonomous checkout technology for the retail sector, aiming to streamline the shopping experience. Its main offerings include a system that tracks customers' virtual carts in real-time and allows for tap and go payments, eliminating the need for traditional checkout processes. Inokyo's solutions cater to a variety of store sizes and are designed to improve operational efficiency and provide valuable customer insights. It was founded in 2018 and is based in San Francisco, California.

SandStar Logo
SandStar

SandStar operates in retail technology, focusing on AI solutions and data analytics. The company provides AI automated retail machines that use visual recognition and edge computing for self-service shopping experiences. SandStar's products aim to improve operational efficiency and profit margins for retail businesses. SandStar was formerly known as YI Tunnel. It was founded in 2016 and is based in Beijing, Beijing.

Trigo Logo
Trigo

Trigo provides a computer vision company and operates in retail. It provides a retail automation platform that uses artificial intelligence to identify shopping items with high accuracy, enabling a seamless checkout process and providing valuable retail insights. It provides EasyOut for customer shopping and related services. It primarily sells to the grocery retail industry. Trigo was formerly known as Trigo Vision. It was founded in 2018 and is based in Ramat Gan, Israel.

Zippin Logo
Zippin

Zippin specializes in checkout-free technology within the retail sector. The company provides an artificial intelligence-powered platform that uses machine learning and sensor fusion technology to enable purchases. It is primarily utilized by sports and entertainment venues, airports, train stations, convenience stores, college campuses, and healthcare organizations. Zippin was formerly known as Zyp. It was founded in 2018 and is based in San Francisco, California.

AiFi Logo
AiFi

AiFi specializes in autonomous retail technology and operates within the retail and technology sectors. The company offers computer vision solutions that enable retailers to implement frictionless shopping experiences without needing shelf sensors. It primarily sells to the retail industry, providing advanced analytics and AI (artificial intelligence)-powered checkout systems to enhance the shopping experience. The company was founded in 2016 and is based in Burlingame, California.

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