
Marshmallow
Founded Year
2017Stage
Series C | AliveTotal Raised
$225.46MValuation
$0000Last Raised
$45M | 3 mos agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
+267 points in the past 30 days
About Marshmallow
Marshmallow provides car insurance for newcomers focusing on the financial services industry. The company offers car insurance policies that consider the driving experience of individuals from any country, including recognition of no-claims discounts. Marshmallow serves UK residents who are new to the country and may hold driving licenses from abroad. It was founded in 2017 and is based in London, United Kingdom.
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ESPs containing Marshmallow
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The full-stack insurtech carriers — auto market comprises insurtech carriers that underwrite automotive insurance. As with established carriers, insurtech carriers will typically also be licensed by respective authorities and undergo review by rating agencies. The use of alternative data (such as from telematics sensors) is often central to proactive risk management and underwriting practices empl…
Marshmallow named as Challenger among 12 other companies, including Digit Insurance, Lemonade, and Branch.
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Research containing Marshmallow
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Marshmallow in 1 CB Insights research brief, most recently on Sep 7, 2022.
Expert Collections containing Marshmallow
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Marshmallow is included in 4 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
1,277 items
Insurtech
4,551 items
Companies and startups that use technology to improve core and ancillary insurance operations. Companies in this collection are creating new product architectures, improving underwriting models, accelerating claims and creating a better customer experience
Fintech
13,965 items
Excludes US-based companies
Insurtech 50
50 items
Report: https://app.cbinsights.com/research/report/top-insurtech-startups-2022/
Marshmallow Patents
Marshmallow has filed 1 patent.
The 3 most popular patent topics include:
- cloud infrastructure
- data management
- data modeling

Application Date | Grant Date | Title | Related Topics | Status |
---|---|---|---|---|
10/20/2022 | Data modeling, Database management systems, Data management, Cloud infrastructure, Free software for cloud computing | Application |
Application Date | 10/20/2022 |
---|---|
Grant Date | |
Title | |
Related Topics | Data modeling, Database management systems, Data management, Cloud infrastructure, Free software for cloud computing |
Status | Application |
Latest Marshmallow News
Jun 19, 2025
News provided by Share this article The Financial Technology Report is pleased to announce The Top 25 InsurTech Executives of 2025. NEW YORK, June 19, 2025 /PRNewswire-PRWeb/ -- The Financial Technology Report is pleased to announce The Top 25 InsurTech Executives of 2025. This year's awardees are leading efforts to make insurance more accessible, efficient, and modern. They're behind platforms that streamline claims payouts, apply real-time risk modeling, and embed coverage directly into digital experiences. Whether focused on life, property, health, or mobility, their work reflects a larger shift in the industry—away from rigid, manual systems and toward adaptable models that respond to how people actually live and work. The global InsurTech sector, valued at $5.3 billion in 2024, is projected to grow more than twentyfold over the next decade. This surge is driven by concrete developments: AI deployed for claims assessment, digital payments infrastructure tailored to carriers, and automated underwriting that shortens quote times from days to minutes. The leaders recognized here are building systems that address longstanding inefficiencies and blind spots in insurance, and in doing so, are expanding access to more equitable and relevant coverage. Among this year's awardees, we recognize Jeff Hitchens, Chief Operating Officer of GradGuard, who has helped scale insurance protections for more than 1.7 million students across over 1,900 institutions by embedding renters and tuition insurance into the enrollment systems of 650 partner schools. David Goaté, Co-Founder and Chief Architect of Marshmallow, has led the development of proprietary technology and real-time pricing systems that have insured over 1 million people, focusing on newcomers in the UK, a group traditionally underserved by insurers. Rosalie Lau, Chief Financial Officer of JAVLN, brings over 30 years of experience to her role overseeing financial strategy at a cloud-based insurtech platform used by brokers and underwriting agencies across Asia-Pacific. As technology reshapes how insurance is distributed, underwritten, and serviced, these executives have led meaningful progress in applying innovative solutions to long-standing industry challenges. This year's awardees were selected for their track record in building scalable platforms, leading high-impact teams, and advancing the technical foundation of modern insurance. Please join us in recognizing The Top 25 InsurTech Executives of 2025. To view the full list, visit https://thefinancialtechnologyreport.com/ About The Financial Technology Report The Financial Technology Report is your comprehensive source for business news, investment activity, and corporate actions related to the financial technology industry. Based in New York City, the firm is run by a seasoned team of editors, writers, and media professionals highly knowledgeable on financial technology and the various companies, executives, and investors that make up the sector. Media Contact SOURCE The Financial Technology Report ×
Marshmallow Frequently Asked Questions (FAQ)
When was Marshmallow founded?
Marshmallow was founded in 2017.
Where is Marshmallow's headquarters?
Marshmallow's headquarters is located at 66 City Road, London.
What is Marshmallow's latest funding round?
Marshmallow's latest funding round is Series C.
How much did Marshmallow raise?
Marshmallow raised a total of $225.46M.
Who are the investors of Marshmallow?
Investors of Marshmallow include Columbia Lake Partners, Portage Capital, BlackRock, Triple Point Investment Management, Halo Business Angel Network and 12 more.
Who are Marshmallow's competitors?
Competitors of Marshmallow include Urban Jungle and 8 more.
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Compare Marshmallow to Competitors

RAC provides motoring services, focusing on breakdown assistance, insurance, and vehicle maintenance within the automotive industry. The company offers services including car insurance, breakdown cover, and mobile mechanics for servicing and repairs. RAC caters to both private and business drivers, offering solutions for various driving needs. It was founded in 1897 and is based in Walsall, United Kingdom.
CNA Hardy is a commercial insurance provider that offers solutions across various industries. The company provides business insurance products and services designed to manage risks and minimize losses for businesses worldwide. CNA Hardy serves a diverse range of sectors including construction, healthcare, technology, and financial institutions, with a focus on specific insurance needs. It is based in London, England.

Konsileo is a commercial insurance broker that provides various insurance products and risk management solutions across industry sectors. The company offers professional advice and different types of insurance, including professional liability, product liability, trade credit, public liability, and employers' liability insurance. Konsileo serves clients, from sole traders to corporate companies. It was founded in 2015 and is based in London, United Kingdom.
Rooster is a financial services company that provides usage-based car insurance and automotive savings tools. The company offers car insurance policies that reflect individual driving behavior, as well as services including breakdown cover and maintenance discounts. Rooster's primary customers are drivers seeking competitive insurance rates. It was founded in 2019 and is based in London, England.
Driverly is a company that focuses on providing flexible car insurance in the insurance industry. The company offers a unique car insurance service that uses artificial intelligence and machine learning techniques to determine insurance rates based on individual driving behavior, rather than demographic data. This service is offered through a monthly subscription model, with no cancellation fees, and includes the opportunity for customers to earn rewards for safe driving. It was founded in 2021 and is based in Cardiff, United Kingdom.
Breez is a company that operates in the insurance industry, with a specific focus on car insurance. The company offers comprehensive car insurance coverage and rewards good driving behavior with smartwatches. The company's services are primarily targeted towards the automotive industry. It was founded in 2022 and is based in London, England.
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