Klook
Founded Year
2014Stage
Series E - III | AliveTotal Raised
$1.031BLast Raised
$100M | 5 mos agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
+17 points in the past 30 days
About Klook
Klook is a travel and experiences platform in the tourism industry. It offers activities including attractions, tours, local transportation, and accommodations. It serves the travel and tourism sector, providing services to individuals seeking experiences both locally and internationally. It was founded in 2014 and is based in Hong Kong, Hong Kong.
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ESPs containing Klook
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The tour & activity booking platforms market provides a centralized platform for discovering, planning, and booking various tours and activities. These platforms may operate as a marketplace, a software provider to travel companies, or provide an array of travel services directly to customers. They sometimes offer additional features like itinerary customization, local recommendations, and custome…
Klook named as Leader among 15 other companies, including Airbnb, Expedia, and GetYourGuide.
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Research containing Klook
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Klook in 2 CB Insights research briefs, most recently on May 10, 2024.
Expert Collections containing Klook
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Klook is included in 3 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
1,277 items
Travel Technology (Travel Tech)
2,715 items
The travel tech collection includes companies offering tech-enabled services and products for tourists and travel players (hotels, airlines, airports, cruises, etc.). It excludes financial services and micro-mobility solutions.
Tech IPO Pipeline
257 items
The tech companies we think could hit the public markets next, according to CB Insights data.
Latest Klook News
Jun 27, 2025
afaqs! Content Team Klook, a travel and experiences platform, has launched a new brand campaign in India called ‘The Best You'. The campaign features comedian Bharti Singh on a personal travel journey. It includes a brand film showing her experiences during the trip. Bharti Singh has faced public scrutiny over the years, including body shaming and societal pressure. This campaign shows her in new and personal travel experiences, focusing on self-reflection and reconnection. “Not many know the journey it took for me to find my place in this industry,” said Bharti Singh. “Over the years, I've heard countless opinions about how I should live my life. But now, I want to pause, breathe, and do something just for me. Travel gives me that space—to reconnect, to embrace the unknown, and to find joy in the little things that truly touch my heart.” Shot across the UAE, Bharti's journey includes visits to TeamLab Phenomena Abu Dhabi, immersive art spaces, and a desert safari. The campaign shows a different side of travel and Bharti, focusing on simple, personal experiences. “The Best You is more than just a campaign — it's Klook's commitment to making travel feel personal, joyful, and emotionally resonant,” said Shivam Tyagi, marketing lead, Klook India and Middle East. “Audiences today want travel that reflects who they are and where they are in life. Travel isn't just about the places we visit, but the emotions we carry back with us: the laughter, the food, the people we meet, and the stories we create along the way. Bharti's journey is a testament to what's possible when you take a moment to choose yourself.” The campaign includes a brand film with three episodes showing different parts of Bharti's journey. It is part of Klook's global ‘The Best You' campaign featuring Marie Kondo. The India edition is supported by a trailer, behind-the-scenes content, and promotions by over 500 creators on Instagram and YouTube. Klook has launched an interactive travel quiz that suggests experiences based on users' travel preferences. All featured experiences can be booked on Klook. The campaign targets solo travellers, couples, and families. afaqs! received this information in a press release.
Klook Frequently Asked Questions (FAQ)
When was Klook founded?
Klook was founded in 2014.
Where is Klook's headquarters?
Klook's headquarters is located at 32 Hollywood Road, Hong Kong.
What is Klook's latest funding round?
Klook's latest funding round is Series E - III.
How much did Klook raise?
Klook raised a total of $1.031B.
Who are the investors of Klook?
Investors of Klook include HongShan, SoftBank, Just Eat Takeaway.com, Vitruvian Partners, Skyscanner and 24 more.
Who are Klook's competitors?
Competitors of Klook include KKday, GetYourGuide, Culture Trip, Headout, Peek and 7 more.
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Compare Klook to Competitors
KKday is a mobile-first e-commerce travel platform that focuses on local experiences. The company provides a digital marketplace for travelers to find and book tours and activities. KKday's platform assists travel suppliers with tools for reservation control and product management. It was founded in 2014 and is based in Taipei City, Taiwan.
GetYourGuide offers an online marketplace in the travel and tourism industry, focusing on activities that travelers can book. It offers a platform for travelers to discover and book various activities, such as tours led by local experts and access to popular attractions through its Originals by GetYourGuide series. It connects travelers with local service providers. It was founded in 2009 and is based in Berlin, Germany.
Peek is a platform that provides an online marketplace for booking tours and activities across various sectors. The company offers a marketplace for consumers to book experiences such as wine tours, watersports, and art classes, as well as business software for operators to manage bookings, inventory, and pricing. Peek serves different sectors within the travel and leisure industry, catering to consumers looking for adventures and businesses seeking to manage their operations. It was founded in 2011 and is based in San Francisco, California.
Holibob specializes in curating personalized travel experiences and providing technology solutions for the tours and experiences sector. The company offers a platform that enables travel brands to provide customer relationships services and generate new revenue streams by connecting customers with bookable activities. Holibob primarily serves operators, travel brands, and destinations, aiming to drive bookings and revenue through its marketing platform. It was founded in 2019 and is based in London, United Kingdom.
WAUG Travel is a company that provides a travel booking platform in the travel and tourism industry. The company offers services including booking tours, activities, and travel-related experiences for customers. WAUG Travel serves the global travel market, catering to individuals who plan and book their travel itineraries. It was founded in 2015 and is based in Seoul, South Korea.
Travel Local focuses on providing travel planning services through local expertise. It connects travelers with local experts who create itineraries based on travelers' preferences. Its clients include individuals seeking specific travel experiences across global destinations. It was founded in 2011 and is based in Berlin, Germany.
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