KK Group
Founded Year
2014Stage
Series F | AliveTotal Raised
$614.44MValuation
$0000Last Raised
$300M | 4 yrs agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-46 points in the past 30 days
About KK Group
KK Group is a leading company in the trend retail sector. The company offers a variety of retail brands, including a refined lifestyle trend retail brand, a beauty trend retail brand, a global trend culture retail brand, and an imported goods collection store. The company primarily caters to the new generation of consumers, aged 14-35, who value quality products, social scenarios, and personalized shopping experiences. KK Group was formerly known as KK Guan. It was founded in 2014 and is based in Dongguan, Guangdong.
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Expert Collections containing KK Group
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
KK Group is included in 3 Expert Collections, including E-Commerce.
E-Commerce
11,341 items
Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).
Store tech (In-store retail tech)
1,796 items
Companies that make tech solutions to enable brick-and-mortar retail store operations.
Unicorns- Billion Dollar Startups
1,276 items
Latest KK Group News
Apr 29, 2025
On the opening day, long queues formed outside the stores, and discussions on social media related to the brand continued to rise. With 4 stores now operating in the Philippines and more to open in 2025, KKV's rapid expansion shows the brand's strong growth potential. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250429256913/en/ KKV opens its third store at SM North EDSA KK Group, KKV's parent company, also owns The Colorist (beauty product concept store) and X11 (trend toy concept store). Its vision “Live without Boundaries”, drives a global presence spanning 1,000+ stores in six countries. As the core brand, KKV offers over 20,000 SKUs across eight categories, including trendy toys, home goods, daily essentials, cosmetics, and more, while actively exploring additional product possibilities. Focusing on Young Consumers with Localized Partnerships Since entering the Philippine market in 2024, KKV has established a strategic partnership with local retail giant SM Group. With KKV's young, diverse, and high-value brand positioning aligns well with the needs of the Filipino Gen Z consumer group, KK group is now seeking more partners to introduce its other two brands, The Colorist and X11, to the local market. Gen Z's Viral Obsession, Social Platforms Ignite Trending Discourse KKV has quickly emerged as a Gen Z trending brand, with its visually striking stores and eclectic product mix going viral on TikTok and Instagram. During the opening at Mall of Asia (MOA), the brand generated over 20 million social media views. Categories like beauty, snacks, and trendy accessories were especially popular. Sustained Growth, A Promising Future Ahead KK Group aims to open 200 stores in the Philippines over the next three years. Rojen Wu, COO, International Business Operations, KK Group, emphasized the brand's commitment to optimizing product structure, strengthening localized operations, and building more partnerships with local businesses. View source version on businesswire.com: https://www.businesswire.com/news/home/20250429256913/en/ As the core brand, KKV offers over 20,000 SKUs across eight categories. Contacts kathy@kkgroup.cn
KK Group Frequently Asked Questions (FAQ)
When was KK Group founded?
KK Group was founded in 2014.
Where is KK Group's headquarters?
KK Group's headquarters is located at Dongguan.
What is KK Group's latest funding round?
KK Group's latest funding round is Series F.
How much did KK Group raise?
KK Group raised a total of $614.44M.
Who are the investors of KK Group?
Investors of KK Group include Hongtai Capital Holdings, INCE Capital, CMC Capital Partners, Harvest Fund Management, New Horizon Capital and 12 more.
Who are KK Group's competitors?
Competitors of KK Group include OrientSwiss.
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