
Motive
Founded Year
2011Stage
Secondary Market | AliveTotal Raised
$567.3MRevenue
$0000Mosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-11 points in the past 30 days
About Motive
Motive specializes in fleet management and driver safety technology within the transportation and logistics sector. The company offers products that provide visibility into vehicle location, usage, and health, as well as driver safety and accident prevention. Motive was formerly known as KeepTruckin. It was founded in 2011 and is based in San Francisco, California.
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ESPs containing Motive
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The fleet dispatch management platforms market provides software solutions that automate the assignment, scheduling, and real-time tracking of vehicles and drivers for delivery and field service operations. These platforms feature automated dispatching, route optimization, real-time GPS tracking, driver communication, and work order management to optimize fleet efficiency and improve customer serv…
Motive named as Leader among 9 other companies, including Samsara, Trimble, and Optimal Dynamics.
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Research containing Motive
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Motive in 2 CB Insights research briefs, most recently on Mar 21, 2024.
Expert Collections containing Motive
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Motive is included in 5 Expert Collections, including Auto Tech.
Auto Tech
2,609 items
Companies working on automotive technology, which includes vehicle connectivity, autonomous driving technology, and electric vehicle technology. This includes EV manufacturers, autonomous driving developers, and companies supporting the rise of the software-defined vehicles.
Supply Chain & Logistics Tech
5,338 items
Companies offering technology-driven solutions that serve the supply chain & logistics space (e.g. shipping, inventory mgmt, last mile, trucking).
Unicorns- Billion Dollar Startups
1,276 items
Smart Cities
2,139 items
Tech IPO Pipeline
825 items
Motive Patents
Motive has filed 1 patent.

Application Date | Grant Date | Title | Related Topics | Status |
---|---|---|---|---|
8/9/2019 | 4/14/2020 | Wireless networking, Database management systems, Global Positioning System, Data management, Distributed computing architecture | Grant |
Application Date | 8/9/2019 |
---|---|
Grant Date | 4/14/2020 |
Title | |
Related Topics | Wireless networking, Database management systems, Global Positioning System, Data management, Distributed computing architecture |
Status | Grant |
Latest Motive News
Jun 30, 2025
SAN FRANCISCO--(BUSINESS WIRE)--Motive, the AI-powered Integrated Operations Platform, today announced it is the recipient of a Sourcewell cooperative purchasing contract in the Fleet Management Technologies category. The contract simplifies purchasing Motive products and services for more than 50,000 public-sector agencies and 43,000 non-profits across North America, making it easier and more affordable to enhance fleet safety and efficiency. The partnership streamlines the fleet management te
Motive Frequently Asked Questions (FAQ)
When was Motive founded?
Motive was founded in 2011.
Where is Motive's headquarters?
Motive's headquarters is located at 55 Hawthorne Street, San Francisco.
What is Motive's latest funding round?
Motive's latest funding round is Secondary Market.
How much did Motive raise?
Motive raised a total of $567.3M.
Who are the investors of Motive?
Investors of Motive include BBQ Capital, Insight Partners, Kleiner Perkins, Google Ventures, Index Ventures and 10 more.
Who are Motive's competitors?
Competitors of Motive include Preteckt, Netradyne, Boon, AtoB, Autofleet and 7 more.
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Compare Motive to Competitors

LocoNav provides fleet management technology within the transportation and logistics industry. The company offers solutions that enable vehicle tracking, driver behavior monitoring, and fuel efficiency optimization. LocoNav's platform aims to assist in asset utilization, operating costs, and the safety of drivers and cargo. LocoNav was formerly known as BabaTrucks. It was founded in 2016 and is based in Wilmington, Delaware.

FleetUp specializes in fleet management solutions within the telematics and asset tracking sectors. The company offers a suite of services, including real-time vehicle and asset tracking, equipment management, and compliance solutions, all designed to enhance operational efficiency and safety. FleetUp's products cater to a diverse range of industries such as trucking and logistics, construction, and field services. It was founded in 2013 and is based in San Jose, California.

GreenRoad deals with fleet driver behavior management and safety technology. The company offers solutions that provide real-time coaching and predictive artificial intelligence (AI), aiming to improve fleet safety, efficiency, and sustainability. GreenRoad's products are designed to reduce accidents, optimize fuel consumption, lower emissions, and decrease operational costs while also increasing the battery range of electric vehicles. The technology is adaptable across various vehicle types and can be deployed globally. It was founded in 2004 and is based in Cedar Park, Texas.

Decisiv provides an asset service management ecosystem for the commercial vehicle industry. The company offers a service relationship management (SRM) platform that manages the service event process for commercial vehicles, allowing communication and collaboration among dealers, service providers, manufacturers, and fleet and asset managers. The SRM platform integrates diagnostic, telematics, and asset information at the point of service. It was founded in 2001 and is based in Glen Allen, Virginia.

Lytx provides video telematics and fleet management solutions within the transportation industry. The company offers products aimed at improving driver safety, fleet efficiency, and compliance, utilizing technologies such as machine vision and artificial intelligence. Lytx serves the fleet management sector, supplying tools and services for fleet operators and managers. It was founded in 1998 and is based in San Diego, California.

LightMetrics provides video telematics solutions for the automotive ecosystem and focuses on fleet safety and efficiency. The company offers real-time driver coaching and safety analytics through a platform that integrates with various dashcam hardware, utilizing edge AI technology to analyze driver behavior and provide alerts. LightMetrics serves the automotive ecosystem, including OEMs, Tier-1 suppliers, and telematics service providers, by enabling them to offer driver safety offerings without the need for dedicated hardware. It was founded in 2015 and is based in Bengaluru, India.
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