Founded Year

2011

Stage

Secondary Market | Alive

Total Raised

$567.3M

Revenue

$0000 

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

-11 points in the past 30 days

About Motive

Motive specializes in fleet management and driver safety technology within the transportation and logistics sector. The company offers products that provide visibility into vehicle location, usage, and health, as well as driver safety and accident prevention. Motive was formerly known as KeepTruckin. It was founded in 2011 and is based in San Francisco, California.

Headquarters Location

55 Hawthorne Street Suite 400

San Francisco, California, 94105,

United States

855-434-3564

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ESPs containing Motive

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTH ➡MARKET STRENGTH ➡LEADERHIGHFLIEROUTPERFORMERCHALLENGER
Industrials / Warehousing & Logistics Tech

The fleet dispatch management platforms market provides software solutions that automate the assignment, scheduling, and real-time tracking of vehicles and drivers for delivery and field service operations. These platforms feature automated dispatching, route optimization, real-time GPS tracking, driver communication, and work order management to optimize fleet efficiency and improve customer serv…

Motive named as Leader among 9 other companies, including Samsara, Trimble, and Optimal Dynamics.

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Research containing Motive

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Motive in 2 CB Insights research briefs, most recently on Mar 21, 2024.

Expert Collections containing Motive

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Motive is included in 5 Expert Collections, including Auto Tech.

A

Auto Tech

2,609 items

Companies working on automotive technology, which includes vehicle connectivity, autonomous driving technology, and electric vehicle technology. This includes EV manufacturers, autonomous driving developers, and companies supporting the rise of the software-defined vehicles.

S

Supply Chain & Logistics Tech

5,338 items

Companies offering technology-driven solutions that serve the supply chain & logistics space (e.g. shipping, inventory mgmt, last mile, trucking).

U

Unicorns- Billion Dollar Startups

1,276 items

S

Smart Cities

2,139 items

T

Tech IPO Pipeline

825 items

Motive Patents

Motive has filed 1 patent.

patents chart

Application Date

Grant Date

Title

Related Topics

Status

8/9/2019

4/14/2020

Wireless networking, Database management systems, Global Positioning System, Data management, Distributed computing architecture

Grant

Application Date

8/9/2019

Grant Date

4/14/2020

Title

Related Topics

Wireless networking, Database management systems, Global Positioning System, Data management, Distributed computing architecture

Status

Grant

Latest Motive News

Motive Awarded Sourcewell Cooperative Purchasing Contract Expanding Public Sector Access

Jun 30, 2025

SAN FRANCISCO--(BUSINESS WIRE)--Motive, the AI-powered Integrated Operations Platform, today announced it is the recipient of a Sourcewell cooperative purchasing contract in the Fleet Management Technologies category. The contract simplifies purchasing Motive products and services for more than 50,000 public-sector agencies and 43,000 non-profits across North America, making it easier and more affordable to enhance fleet safety and efficiency. The partnership streamlines the fleet management te

Motive Frequently Asked Questions (FAQ)

  • When was Motive founded?

    Motive was founded in 2011.

  • Where is Motive's headquarters?

    Motive's headquarters is located at 55 Hawthorne Street, San Francisco.

  • What is Motive's latest funding round?

    Motive's latest funding round is Secondary Market.

  • How much did Motive raise?

    Motive raised a total of $567.3M.

  • Who are the investors of Motive?

    Investors of Motive include BBQ Capital, Insight Partners, Kleiner Perkins, Google Ventures, Index Ventures and 10 more.

  • Who are Motive's competitors?

    Competitors of Motive include Preteckt, Netradyne, Boon, AtoB, Autofleet and 7 more.

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Compare Motive to Competitors

LocoNav Logo
LocoNav

LocoNav provides fleet management technology within the transportation and logistics industry. The company offers solutions that enable vehicle tracking, driver behavior monitoring, and fuel efficiency optimization. LocoNav's platform aims to assist in asset utilization, operating costs, and the safety of drivers and cargo. LocoNav was formerly known as BabaTrucks. It was founded in 2016 and is based in Wilmington, Delaware.

FleetUp Logo
FleetUp

FleetUp specializes in fleet management solutions within the telematics and asset tracking sectors. The company offers a suite of services, including real-time vehicle and asset tracking, equipment management, and compliance solutions, all designed to enhance operational efficiency and safety. FleetUp's products cater to a diverse range of industries such as trucking and logistics, construction, and field services. It was founded in 2013 and is based in San Jose, California.

GreenRoad Logo
GreenRoad

GreenRoad deals with fleet driver behavior management and safety technology. The company offers solutions that provide real-time coaching and predictive artificial intelligence (AI), aiming to improve fleet safety, efficiency, and sustainability. GreenRoad's products are designed to reduce accidents, optimize fuel consumption, lower emissions, and decrease operational costs while also increasing the battery range of electric vehicles. The technology is adaptable across various vehicle types and can be deployed globally. It was founded in 2004 and is based in Cedar Park, Texas.

Decisiv Logo
Decisiv

Decisiv provides an asset service management ecosystem for the commercial vehicle industry. The company offers a service relationship management (SRM) platform that manages the service event process for commercial vehicles, allowing communication and collaboration among dealers, service providers, manufacturers, and fleet and asset managers. The SRM platform integrates diagnostic, telematics, and asset information at the point of service. It was founded in 2001 and is based in Glen Allen, Virginia.

Lytx Logo
Lytx

Lytx provides video telematics and fleet management solutions within the transportation industry. The company offers products aimed at improving driver safety, fleet efficiency, and compliance, utilizing technologies such as machine vision and artificial intelligence. Lytx serves the fleet management sector, supplying tools and services for fleet operators and managers. It was founded in 1998 and is based in San Diego, California.

LightMetrics Logo
LightMetrics

LightMetrics provides video telematics solutions for the automotive ecosystem and focuses on fleet safety and efficiency. The company offers real-time driver coaching and safety analytics through a platform that integrates with various dashcam hardware, utilizing edge AI technology to analyze driver behavior and provide alerts. LightMetrics serves the automotive ecosystem, including OEMs, Tier-1 suppliers, and telematics service providers, by enabling them to offer driver safety offerings without the need for dedicated hardware. It was founded in 2015 and is based in Bengaluru, India.

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