Insurance executives are facing a pivotal moment in 2025, as rapid advancements in AI — including increasingly capable LLMs — drive sweeping changes across the sector, from underwriting to catastrophe response.
Now, the strategic question for insurers isn’t whether to adopt generative AI but how quickly.
We’ve developed 6 predictions — informed by CB Insights datasets, including financing and acquisition data, Business Relationships, Earnings Transcripts, and Exit Probability — that we think will guide competitive dynamics over the coming year:
- AIG leads P&C insurers in genAI adoption.
- Auto insurers drive more telematics consolidation.
- Breakthroughs in AI weather prediction reduce catastrophe losses.
- France becomes the insurtech capital of the EU.
- Biological age testing is a differentiator for next-gen life insurtechs.
- Salesforce fuels AI agent adoption in insurance.
We dive into each below.
1. AIG leads P&C insurers in genAI adoption
The insurer’s early executive mandate and strategy approach position it to scale genAI-supported underwriting across business lines.
AIG is already seeing measurable results from generative AI. The company saw nearly a 15-percentage-point increase in underwriting data collection and accuracy and is actively hiring dedicated genAI talent. It’s also investing in an Atlanta-based collaboration space to develop an “agentic genAI ecosystem.”
Unlike some competitors taking a more incremental approach, AIG’s strategy is holistic rather than ad hoc, positioning it as a potential genAI leader in P&C insurance.
Chairman and CEO Peter Zaffino has been a strong advocate for genAI adoption, emphasizing on the company’s August 2024 earnings call a commitment to “redesign and refine the end-to-end underwriting workflow processes.” Zaffino has also been one of the most vocal industry leaders on genAI adoption. Among CEOs at peer organizations like Progressive and Allianz, he was the leading voice on genAI in 2024 earnings calls.
