What you need to know:
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- Execs and investors are showing renewed interest in virtual fit tech, which saw a surge in interest a few years ago but hasn’t been adopted widely yet.
- Other AI-powered styling tools, from automated stylist chatbots to generative AI outfit suggestions, have the potential to further deepen personalization and drive conversion with shoppers.
Virtual try-on tech was once touted as a silver bullet for fashion and beauty shopping.
