Marketing & Ad Tech

How generative AI could supercharge retailers’ ad networks

How generative AI could supercharge retailers’ ad networks

AI is helping extend retailers’ digital advertising networks’ reach across hyper-personalized content and new search platforms. We highlight opportunities for retailers, brands, ad agencies, and other industry stakeholders.

Nov 1, 2024

Stripe, HubSpot, And JP Morgan Are Buying Audiences. Why Acquiring Media Companies And Communities Is About To Explode

Stripe, HubSpot, And JP Morgan Are Buying Audiences. Why Acquiring Media Companies And Communities Is About To Explode

Instead of renting an audience, companies are realizing that owning their audiences and going direct can lower CAC and increase LTV. Here are our predictions for the media companies that technology and financial services companies should have on their M&A radar.

Oct 22, 2024

The generative AI for e-commerce market map

The generative AI for e-commerce market map

GenAI tools are moving deeper into e-commerce operations, with emerging applications in packaging design, UX optimization, supply chain management, and more. We map out tech startup activity across the ecosystem.

Oct 17, 2024

Future of the workforce: How AI agents will transform enterprise workflows

Future of the workforce: How AI agents will transform enterprise workflows

We dive into what agents are, their limitations, key companies, and implications for the future of work.

Jul 31, 2024

M&A strategy teardown: Why did HubSpot acquire Clearbit?

M&A strategy teardown: Why did HubSpot acquire Clearbit?

HubSpot is taking on data enrichment providers like ZoomInfo, Apollo.io, and ultimately LinkedIn Sales Navigator as it aims to become a one-stop shop for go-to-market teams.

Nov 6, 2023

Here’s how much data executives are paying for customer data platforms — and who they’re buying from

Here’s how much data executives are paying for customer data platforms — and who they’re buying from

Chief data officers are paying anywhere from $50K to $800K per year to accurately track and target their customers across digital platforms.

Oct 25, 2023

The cookieless targeting market map

The cookieless targeting market map

From device fingerprinting to social listening, we break down the vendors helping marketers target customers without the use of third-party cookies.

Aug 14, 2023

103 companies powering AI-driven digital experiences for CPG & fashion brands

103 companies powering AI-driven digital experiences for CPG & fashion brands

With interest in AI at a fever pitch, this market map looks at the companies helping CPG and fashion brands — like Coca-Cola and H&M — deliver intelligent digital experiences to boost customer loyalty and revenue.

Jun 21, 2023

Jasper partners with Google Cloud as AI-powered copywriting copilots gain momentum

Jasper partners with Google Cloud as AI-powered copywriting copilots gain momentum

As major tech companies like Google and Microsoft invest in generative AI, the copywriting landscape is changing. We analyze the impact of Jasper's partnership with Google Cloud and what it means for the industry.

May 25, 2023

Top ABM and conversational marketing companies — and why customers chose them

Top ABM and conversational marketing companies — and why customers chose them

We spoke with software buyers who recently purchased account-based marketing (ABM) and conversational marketing solutions to understand product quality, competition, and pricing. Quickly compare 6sense, Demandbase, Drift, Qualified, and more with this Vendor Scorecard.

May 12, 2023

Could Netflix be the next Disney? How the streamer is betting on ads and gaming to become an entertainment powerhouse

Could Netflix be the next Disney? How the streamer is betting on ads and gaming to become an entertainment powerhouse

Netflix’s latest partnership and acquisition activity illuminate the streamer’s plans to transform its business model, tap into new revenue streams, and grow its bottom line.

May 10, 2023

Did Instagram’s new feature update just torch $260M of venture funding to link-in-bio companies?

Did Instagram’s new feature update just torch $260M of venture funding to link-in-bio companies?

With Instagram now allowing 5 external links on a user’s profile, standalone link-in-bio companies are going to have a tougher time defining their value proposition.

Apr 21, 2023

Market Trend Report: Location-based marketing for brands & retailers

Market Trend Report: Location-based marketing for brands & retailers

We outline the market outlook for location-based marketing in the consumer and retail industry — from investment trends and leading companies to recommendations for players in the space.

Apr 21, 2023

Market Trend Report: Marketing attribution for brands & retailers

Market Trend Report: Marketing attribution for brands & retailers

We outline the market outlook for marketing attribution in the consumer and retail industry — from investment trends and leading companies to recommendations for players in the space.

Apr 21, 2023

Is Substack’s community financing round a good deal? Analyzing its valuation and valuation multiple vs. competitors ConvertKit, beehiiv, and Medium

Is Substack’s community financing round a good deal? Analyzing its valuation and valuation multiple vs. competitors ConvertKit, beehiiv, and Medium

After raising from Andreessen Horowitz in March 2021 at a $650M valuation, Substack recently launched a crowdfunding campaign to raise $5M from its community. Is it a good deal?

Mar 31, 2023

6 applications of generative AI in retail

6 applications of generative AI in retail

From virtual photoshoots to e-commerce product descriptions, we break down 6 ways brands and retailers can leverage generative AI to cut costs and create more engaging content.

Mar 8, 2023

How generative AI can help brands automate e-commerce product descriptions

How generative AI can help brands automate e-commerce product descriptions

Brands and retailers are using text generation tools to write more engaging product descriptions that will convert more shoppers. We break down the opportunity and highlight 13 relevant tech vendors.

Mar 1, 2023

How generative AI can augment customer service agents

How generative AI can augment customer service agents

Brands and retailers are boosting customer service agents' efficiency using AI-generated responses and by automatically translating content. We break down the opportunity and highlight the tech vendors that are already working with clients to make this a reality.

Feb 28, 2023

How generative AI can help brands personalize their marketing

How generative AI can help brands personalize their marketing

Generative AI will allow marketing teams to scale visual content creation to target different demographics and platforms. We break down the opportunity and highlight 12 relevant tech vendors.

Feb 27, 2023

139 companies helping marketers tap into the growing retail media networks opportunity

139 companies helping marketers tap into the growing retail media networks opportunity

Retail media networks are among the fastest-growing ad marketplaces in the US. Advertisers need new tech to execute successful campaigns on these platforms. This market map looks at the technology helping to optimize retail media spend.

Feb 24, 2023

How generative AI can help brands create 3D product catalogs

How generative AI can help brands create 3D product catalogs

Brands and retailers are speeding up the process of generating 3D assets from text or 2D images using AI. We break down the opportunity and highlight the tech vendors that are already working with clients to make this a reality.

Feb 23, 2023

How generative AI can help brands create virtual photoshoots

How generative AI can help brands create virtual photoshoots

Brands and retailers are reducing costs using AI-generated product photography and virtual fashion models. We break down the opportunity and highlight 11 relevant tech vendors.

Feb 22, 2023

How generative AI can help brands design virtual fashion

How generative AI can help brands design virtual fashion

Fashion designers can refine new clothing designs with tools that use generative AI to turn 2D sketches into digital renderings. We break down the opportunity and highlight the tech vendors that are already working with clients to make this a reality.

Feb 21, 2023

The Future of the Super Bowl Ad: How tech like generative AI is automating TV ad creation & production

The Future of the Super Bowl Ad: How tech like generative AI is automating TV ad creation & production

The TV commercial is one of the advertising industry’s most far-reaching formats — and also the most ripe for disruption. Technologies like generative AI will change how TV ads are made and delivered, translating to time and cost savings for advertisers.

Feb 8, 2023

Our top digital engagement research and trends to watch

Our top digital engagement research and trends to watch

CB Insights produces a wealth of research across digital content, marketing tech, customer service solutions, and more. Check out our top digital engagement research and what's ahead in 2023.

Dec 20, 2022

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