Since introducing our comprehensive library of software buyer interview transcripts, our customers are now tapping into thousands of conversations with actual software product buyers and gaining access to raw, unfiltered insights from the market’s front lines.
It has had profound impacts on their expert network strategy as well.
In this quick post, we’ll walk you through how customers are using our software buyer transcripts to maximize the value of their expert network interaction and how it can do the same for you.
Why this matters for your expert network strategy
The fundamental shifts in expert network usage after having access to the software buyer transcript library are detailed below.
- Focused interactions: CB Insights software buyer transcripts equip you to have better initial conversations on expert networks. Now, when you do engage with expert networks, you’ll already be equipped with foundational knowledge, allowing you to dive deeper and ask more pointed questions, maximizing the value of each call.
- Reduced reliance on paid expert calls: With firsthand accounts readily available in our transcript library, you can conduct initial research using the CB Insights transcript library and reduce the number of paid expert calls, resulting in significant cost savings.
- Real-world insights & data: We use a structured interview process with each software buyer diving into questions like:
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- What prompted your evaluation
- Specific evaluation criteria
- Pricing
- Customer satisfaction (CSAT)
- Intent to renew
- Post-deployment experience
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The result of this structured interview process is that you are armed with consistent data and insight that comes from talking to many buyers in a particular landscape. Using generative AI, we extract those insights from the conversations so you can go beyond expert opinions to go both deep on a particular company or the market in which it competes.
For example, we used this extracted data to understand things like:
- Real-world data pricing for the pharmaceutical industry
- How competition is impacting ZoomInfo pricing
- Palo Alto Networks’ competitive intensity and impact on pricing
- Stay ahead of the curve: Access the transcript library to get insights on emerging companies and trends you might not be evaluating right now to ensure you’re always a step ahead in your strategy and decision-making.
- Get a holistic view of markets: Combining expert opinions via expert networks with actual buyer experiences available in our software buyer transcripts gives you a 360-degree view of the software market landscape.
Delivering strategic advantage
In the world of investment, corporate development, and strategy, information is power. But not all information sources are created equal. Our interview library offers a unique blend of breadth and depth, ensuring you’re not just informed, but insightfully equipped.
Expert networks are incredibly valuable, but they come with a hefty price tag. By leveraging our software buyer interviews, you can reduce costs, enrich your understanding, and ensure that when you do engage with expert platforms, every minute counts.
If you are ready to revolutionize your expert network strategy and achieve unparalleled insights, dive into our software buyer interview library and experience the difference firsthand.