The rapid rise of generative AI has driven a parallel increase in security vulnerabilities, making it a top priority for executives.
As new, hard-to-predict threats emerge from the nascent genAI space, so too do startups working on a broad range of novel cybersecurity solutions — some of which protect against genAI risks, while others use genAI to build new defenses.
But among these young companies, which are building the tech solutions that could eventually grow into their own cybersecurity markets?
To help answer this question, we identified promising emerging players using CB Insights’ proprietary signals like Commercial Maturity (measuring a company’s ability to compete for customers or serve as a partner) and Mosaic Score (measuring a company’s health). We also used our Business Model tags to narrow the search to the companies specifically mitigating enterprise security issues.
Looking across B2B cybersecurity startups that are healthy, are early in their commercial trajectory, and have raised funding this year, we’ve identified 3 key trends that could help businesses take greater advantage of genAI:
- Security operations center (SOC) AI agents & copilots
- Generative AI governance
- Deepfake phishing prevention
Below, we dig into each trend and the startups driving it forward.
Source: CB Insights earnings transcript tool
