Generative AI is becoming an essential part of the e-commerce toolkit.
It’s driving value in both customer-facing experiences and back-end operations. This includes tackling challenges specific to digital retail, like personalizing product merchandising and forecasting inventory needs.
While customer service has been the dominant focus so far, more advanced use cases are on the horizon. These include multi-application orchestration through solutions like composable AI, which helps synchronize genAI tools across an organization’s e-commerce tech stack.
Furthermore, generative AI is progressing from the digital realm to the physical. This includes streamlining the product design process — from concept to production — while also considering factors like material availability and customer feedback.
In the market map below, we identify 101 tech vendors providing generative AI solutions across 11 categories in merchandising, design, and supply chain operations.
Please click to enlarge.
