
GetYourGuide
Founded Year
2009Stage
Series F - II | AliveTotal Raised
$1.079BMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-15 points in the past 30 days
About GetYourGuide
GetYourGuide offers an online marketplace in the travel and tourism industry, focusing on activities that travelers can book. It offers a platform for travelers to discover and book various activities, such as tours led by local experts and access to popular attractions through its Originals by GetYourGuide series. It connects travelers with local service providers. It was founded in 2009 and is based in Berlin, Germany.
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ESPs containing GetYourGuide
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The tour & activity booking platforms market provides a centralized platform for discovering, planning, and booking various tours and activities. These platforms may operate as a marketplace, a software provider to travel companies, or provide an array of travel services directly to customers. They sometimes offer additional features like itinerary customization, local recommendations, and custome…
GetYourGuide named as Leader among 15 other companies, including Airbnb, Expedia, and Klook.
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Research containing GetYourGuide
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned GetYourGuide in 1 CB Insights research brief, most recently on Jun 8, 2023.
Expert Collections containing GetYourGuide
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
GetYourGuide is included in 3 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
1,276 items
Travel Technology (Travel Tech)
2,715 items
The travel tech collection includes companies offering tech-enabled services and products for tourists and travel players (hotels, airlines, airports, cruises, etc.). It excludes financial services and micro-mobility solutions.
a16z Marketplace 100
100 items
Latest GetYourGuide News
Jun 30, 2025
Photo Credit: Google homepage on the screen under a magnifying glass. Adobe Stock / GoodPics Skift Take There has already been a backlash against the DMA in Europe. It's really hard to see how giving the gatekeepers more of a voice in how they are regulated would be feasible without gutting the DMA's intent. Share Email GetYourGuide CEO Johannes Reck blasted the prospect that the U.S. and the European Union are close to an agreement to give American tech companies a say in how Europe implements the Digital Markets Act. The agreement is part of trade negotiations and would halt enforcement while talks are under way, according to the Wall Street Journal. "The choice is clear: We either build a truly competitive digital market in Europe or we resign ourselves to becoming a digital backwater. I know which future I'm fighting for," Reck said. Separately, the leaders of GetYourGuide, HomeToGo, Omio and several German e-commerce companies and groups wrote a letter to the Ge Key Points European travel companies are strongly opposed to a potential U.S.-EU agreement that could weaken the enforcement of the Digital Markets Act (DMA). Industry leaders, including GetYourGuide, HomeToGo, and Omio, sent a letter to the German chancellor urging protection of the DMA against external pressure. The DMA has already led to changes by major tech platforms like Google and Booking.com, aiming for increased competition and transparency in Europe. Summary European travel industry leaders are criticizing a possible U.S.-EU deal that could allow American tech companies input on the enforcement of the Digital Markets Act (DMA), potentially weakening its impact. CEOs from companies such as GetYourGuide, HomeToGo, and Omio, along with other e-commerce executives, have written to the German chancellor demanding the DMA remain strong and not become a bargaining chip in trade negotiations. The DMA has already prompted significant changes from tech giants like Google and Booking.com, aiming to improve competition and transparency for European businesses. Online travel coverage is exclusive for Skift Pro subscribers. Subscribe for full access to all Skift coverage for as low as $55 a month.
GetYourGuide Frequently Asked Questions (FAQ)
When was GetYourGuide founded?
GetYourGuide was founded in 2009.
Where is GetYourGuide's headquarters?
GetYourGuide's headquarters is located at Sonnenburger Strasse 73, Berlin.
What is GetYourGuide's latest funding round?
GetYourGuide's latest funding round is Series F - II.
How much did GetYourGuide raise?
GetYourGuide raised a total of $1.079B.
Who are the investors of GetYourGuide?
Investors of GetYourGuide include Beppe Fumagalli, Gaetano Marzotto, Renzo Rosso, Aldo Fumagalli, KKR and 35 more.
Who are GetYourGuide's competitors?
Competitors of GetYourGuide include Tiqets, Klook, KKday, TripAdmit, Holibob and 7 more.
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Compare GetYourGuide to Competitors

Klook is a travel and experiences platform in the tourism industry. It offers activities including attractions, tours, local transportation, and accommodations. It serves the travel and tourism sector, providing services to individuals seeking experiences both locally and internationally. It was founded in 2014 and is based in Hong Kong, Hong Kong.

Holibob specializes in curating personalized travel experiences and providing technology solutions for the tours and experiences sector. The company offers a platform that enables travel brands to provide customer relationships services and generate new revenue streams by connecting customers with bookable activities. Holibob primarily serves operators, travel brands, and destinations, aiming to drive bookings and revenue through its marketing platform. It was founded in 2019 and is based in London, United Kingdom.

Isango! is a retailer in the travel industry, focusing on offering tours, activities, and attraction tickets worldwide. The company provides customers with travel experiences in over 800 destinations. Isango! works with local operators to deliver travel content and services. It was founded in 2006 and is based in United Kingdom.

KKday is a mobile-first e-commerce travel platform that focuses on local experiences. The company provides a digital marketplace for travelers to find and book tours and activities. KKday's platform assists travel suppliers with tools for reservation control and product management. It was founded in 2014 and is based in Taipei City, Taiwan.

Ceetiz is an online platform that specializes in the sale of travel-related tours and activities across various global destinations. The company offers services including tickets to monuments and attractions, guided tours, shows, and visits with locals. Ceetiz caters primarily to French clients seeking to discover international destinations with a selection of activities adapted to their preferences. It was founded in 2011 and is based in Paris, France. It operates as a subsidiary of H.I.S.

Peek is a platform that provides an online marketplace for booking tours and activities across various sectors. The company offers a marketplace for consumers to book experiences such as wine tours, watersports, and art classes, as well as business software for operators to manage bookings, inventory, and pricing. Peek serves different sectors within the travel and leisure industry, catering to consumers looking for adventures and businesses seeking to manage their operations. It was founded in 2011 and is based in San Francisco, California.
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