Founded Year

2014

Stage

Series E | Alive

Total Raised

$195.2M

Last Raised

$25M | 3 yrs ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+4 points in the past 30 days

About FullStory

FullStory specializes in behavioral data analytics within the technology sector, offering a platform that analyzes user interactions to provide insights. The company provides tools for user experience optimization, predictive analytics, and session replay to help businesses understand customer behavior. FullStory primarily serves sectors such as ecommerce, travel, finance, SaaS, gaming, and food & beverage. FullStory was formerly known as Monetology. It was founded in 2014 and is based in Atlanta, Georgia.

Headquarters Location

1745 Peachtree Street North East Suite N

Atlanta, Georgia, 30309,

United States

833-385-5786

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FullStory's Product Videos

ESPs containing FullStory

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTH ➡MARKET STRENGTH ➡LEADERHIGHFLIEROUTPERFORMERCHALLENGER
Enterprise Tech / Marketing & Ad Tech

The marketing analytics platforms market provides software solutions that measure, attribute, and analyze marketing performance across channels. These platforms offer multi-touch attribution, marketing mix modeling, customer journey analytics, and unified reporting dashboards with features like real-time visualization, A/B testing, predictive analytics, and ROI measurement. Companies serve markete…

FullStory named as Highflier among 9 other companies, including Tableau, Mixpanel, and Content Square.

FullStory's Products & Differentiators

    FullStory DXI platform

    FullStory helps brands understand their users’ digital experiences to optimize what’s successful and eliminate friction. The platform gathers extensive data on each user experience in real time. This data can be analyzed in hundreds of ways to better understand both issues and successes in aggregate. Plus, you can review individual user sessions for greater overall context and to better understand each unique experience.

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Expert Collections containing FullStory

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

FullStory is included in 6 Expert Collections, including Unicorns- Billion Dollar Startups.

U

Unicorns- Billion Dollar Startups

1,276 items

A

AI 100 (All Winners 2018-2025)

100 items

M

Market Research & Consumer Insights

734 items

This collection is comprised of companies using tech to better identify emerging trends and improve product development. It also includes companies helping brands and retailers conduct market research to learn about target shoppers, like their preferences, habits, and behaviors.

T

Tech IPO Pipeline

282 items

Track and capture company information and workflow.

C

Conference Exhibitors

5,302 items

A

Artificial Intelligence

10,047 items

FullStory Patents

FullStory has filed 34 patents.

The 3 most popular patent topics include:

  • rotating disc computer storage media
  • graphical control elements
  • remote desktop
patents chart

Application Date

Grant Date

Title

Related Topics

Status

1/31/2023

12/31/2024

User interfaces, Online chat, Differential geometry, Graphical user interfaces, Web frameworks

Grant

Application Date

1/31/2023

Grant Date

12/31/2024

Title

Related Topics

User interfaces, Online chat, Differential geometry, Graphical user interfaces, Web frameworks

Status

Grant

Latest FullStory News

Ninth Circuit Affirms That CIPA Only Applies To Third-Party Eavesdropping

Jul 1, 2025

Jason Stiehl, Kari Ferver, and Jacob Canter Crowell attorneys have closely monitored developments related to the California Invasion of Privacy Act ("CIPA"). In particular, we have watched plaintiffs attempt to extend this wiretapping law to encompass website chatbot communications that are managed by third parties. The Ninth Circuit Court of Appeals recently addressed key CIPA issues in Thomas v. Papa John's International, Inc. , No. 24-3557. The decision reaffirms CIPA's eavesdropping standard as well as the specific personal jurisdiction standard set out in its recent en banc decision, Briskin v. Shopify, Inc. , 135 F.4th 739 (9th Cir. 2025). CIPA Liability Limited to Third-Party Eavesdropping Plaintiff sued Papa John's alleging that it was liable under CIPA §631(a) because it employed software that allowed it to monitor user interactions on its website. According to plaintiff, this violated section 631 because Papa John's "eavesdropped and learned the content of its users' communications." Because a software company called FullStory Inc., provided and managed the software, plaintiff alleged that FullStory was the third-party eavesdropper. Specifically, plaintiff alleged that FullStory used the code to intercept data in real time from website visitors, then used the data to reenact each user's visit to the Papa John's website. FullStory then, the complaint continued, "fingerprinted" each user, and associated that user with visits to other websites that also used FullStory's code. The district court dismissed the complaint, finding that using a tool like that supplied by FullStory did not constitute third-party eavesdropping. The district court analogized Papa John's use of the code to a person recording a phone call using a tape recorder. Cast in this light, the court concluded that the activity fell under CIPA's "party" exception that states that CIPA does not apply to parties to the communication themselves. The Ninth Circuit affirmed, finding that "a party to a conversation cannot be liable under section 631 for 'eavesdropping' on its own conversation." In so finding, the Ninth Circuit could have cited recent district court decisions dismissing CIPA claims on similar grounds, such as Garcia v. Build.com, Inc. , 3:22-cv-01985-DMS-KSC (S.D. Cal. 2023). It instead relied on Rogers v. Ulrich , 125 Cal. Rptr. 306 (Ct. App. 1975), a classic CIPA case which actually involved an individual recording a phone call with a tape recorder. The Rogers court relied on the dictionary definition of eavesdropping to confirm that it "is never a secret to one party to a conversation that the other party is listening to the conversation; only a third party can listen secretly to a private conversation." Id. at 309. Thus, the party exception to CIPA was born. This Ninth Circuit opinion allows businesses operating websites with embedded software, chatbots, or similar technologies to breathe a little easier. This decision provides guidance and reduces the likelihood of exposure to CIPA liability for using these tools. Personal Jurisdiction: The Briskin Standard Applies The Ninth Circuit's decision also dispatches with Papa John's challenge to personal jurisdiction raised on cross-appeal. Papa John's argued that its conduct was not expressly aimed at California and thus could not support jurisdiction in the state. The Ninth Circuit rejected this argument, relying heavily on its recent en banc decision in Briskin v. Shopify , 135 F.4th 739 (9th Cir. 2025). The court found that Papa John's operates an interactive website with "national viewership and scope" that "appeals to, and profits from, an audience in California." Furthermore, the court concluded that plaintiff's allegations that Papa John's intentionally collected information from California users knowing any alleged harm would be suffered in the state satisfied the "purposeful direction" test articulated in Briskin , particularly because Papa John's failed to show that exercising jurisdiction would be unreasonable. The Ninth Circuit's permissive approach to personal jurisdiction in the digital age contradicts the Third Circuit, which weighed in on this issue last year in Hasson v. FullStory Inc. , 2024 WL 4049220 (3d Cir. Sept. 5, 2024). The court held that the defendant did not "expressly aim" its website-based conduct at Pennsylvania. Given the proliferation of lawsuits, including CIPA cases, involving purely online conduct, other circuits and even the Supreme Court may be inclined to weigh in on this important threshold issue. Conclusion The Ninth Circuit's application of the party exception to CIPA raises the bar for plaintiffs, who are already stretching CIPA beyond telephonic communications to new technologies. Plaintiffs will have to plead and provide evidence showing that the website owner is doing more than using code or chatbots for monitoring, like a tape recorder. That said, the decision may be remembered more for its commentary on personal jurisdiction in the digital age. The Ninth Circuit has affirmed its more permissive approach to jurisdiction over a website owner, in contrast to the Third Circuit. A circuit split on a critical threshold issue like personal jurisdiction seems likely to catch the Supreme Court's attention sooner rather than later. Crowell attorneys will continue to monitor developments in this body of law and advise clients on technology-related issues such as website code and the use of generative AI. The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

FullStory Frequently Asked Questions (FAQ)

  • When was FullStory founded?

    FullStory was founded in 2014.

  • Where is FullStory's headquarters?

    FullStory's headquarters is located at 1745 Peachtree Street North East, Atlanta.

  • What is FullStory's latest funding round?

    FullStory's latest funding round is Series E.

  • How much did FullStory raise?

    FullStory raised a total of $195.2M.

  • Who are the investors of FullStory?

    Investors of FullStory include Google Ventures, Stripes Group, Permira, Accel, Voyager Capital and 8 more.

  • Who are FullStory's competitors?

    Competitors of FullStory include Statsig, UserTesting, New Relic, Heap, Snowplow and 7 more.

  • What products does FullStory offer?

    FullStory's products include FullStory DXI platform and 1 more.

  • Who are FullStory's customers?

    Customers of FullStory include Gap Inc, Finicity, Flight Centre, TrueCar and Younique.

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