
Cresta
Founded Year
2017Stage
Series D | AliveTotal Raised
$276MLast Raised
$125M | 8 mos agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
+159 points in the past 30 days
About Cresta
Cresta provides generative artificial solutions for contact centers, focusing on agent performance and customer experience. It offers a platform that includes guidance, quality management, and virtual agent technology for contact center operations. Cresta's solutions are applicable in sectors such as airlines, automotive, finance, insurance, retail, telecommunications, and travel. Cresta was formerly known as Grey Parrot. It was founded in 2017 and is based in Palo Alto, California.
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Cresta's Product Videos


ESPs containing Cresta
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The contact center agent support tools market provides solutions to common challenges faced by contact centers, such as high employee attrition, low customer satisfaction, and poor agent engagement. These tools aim to improve the efficiency and effectiveness of customer interactions by leveraging AI and automation to capture, analyze, and optimize customer conversations. The market includes a vari…
Cresta named as Leader among 15 other companies, including Gong, CallMiner, and Observe.ai.
Cresta's Products & Differentiators
Cresta for Sales for Revenue Growth
Improve revenue performance by helping managers discover winning sales behaviors, determining whether those behaviors are being followed by their agents, and reinforcing behaviors in real-time with real-time agent guidance.
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Research containing Cresta
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Cresta in 1 CB Insights research brief, most recently on Oct 17, 2024.

Oct 17, 2024
The generative AI for e-commerce market mapExpert Collections containing Cresta
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Cresta is included in 5 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
1,276 items
AI 100 (All Winners 2018-2025)
300 items
The winners of the 4th annual CB Insights AI 100.
Sales & Customer Service Tech
739 items
Companies offering technology-driven solutions to enable, facilitate, and improve customer service across industries. This includes solutions pre-, during, and post-purchase of goods and services.
Generative AI
2,314 items
Companies working on generative AI applications and infrastructure.
Artificial Intelligence
10,047 items
Cresta Patents
Cresta has filed 14 patents.
The 3 most popular patent topics include:
- diagrams
- machine learning
- artificial intelligence

Application Date | Grant Date | Title | Related Topics | Status |
---|---|---|---|---|
8/12/2021 | 8/16/2022 | Diagrams, Systems engineering, Syntax, Fisheries science, Data management | Grant |
Application Date | 8/12/2021 |
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Grant Date | 8/16/2022 |
Title | |
Related Topics | Diagrams, Systems engineering, Syntax, Fisheries science, Data management |
Status | Grant |
Latest Cresta News
Jun 19, 2025
To embed, copy and paste the code into your website or blog: <iframe frameborder="1" height="620" scrolling="auto" src="//www.jdsupra.com/post/contentViewerEmbed.aspx?fid=90c73783-005a-4fd2-9f70-6654363476a3" style="border: 2px solid #ccc; overflow-x:hidden !important; overflow:hidden;" width="100%"></iframe> A new lawsuit just filed against an AI software provider offers a clear warning for any business using artificial intelligence to monitor or record customer service calls. On June 13, a California plaintiff filed a federal class action complaint alleging that Cresta Intelligence, a provider of real-time AI conversation tools, violated the state’s privacy law by capturing, analyzing, and storing her customer service call without her knowledge or consent. The lawsuit doesn't just target the use of call data but targets the vendor’s mere capability to use that data for its own purposes, such as training AI models or developing new product features. And this is not an isolated case. Similar wiretapping lawsuits have been filed against major brands and their tech vendors, and courts are increasingly letting these cases proceed past early dismissal stages. What do you need to do to protect your business, and what are the five steps you can take to minimize risk? What’s the Case About? In Galanter v. Cresta Intelligence, a customer named Judy Galanter alleges that: She called a business from California to speak with a customer service agent. Without her knowledge, Cresta – an AI vendor retained by the business – recorded, transcribed, and analyzed the call using AI and natural language processing (NLP) tools. Cresta’s platform is designed to learn from live calls and help train future models, generate business analytics, and improve product performance. While Galanter admits she was told that her call may be “monitored or recorded for quality purposes,” she claims there was no disclosure that her call would also be shared with a third-party AI system for purposes unrelated to quality assurance. The lawsuit claims the failure to disclose the usage of third-party AI violated the California Invasion of Privacy Act (CIPA), which prohibits recording or intercepting confidential communications without all-party consent. Why This Matters to Your Business This issue should be a growing compliance concern for any business using AI-driven voice analytics, chatbots, or customer engagement platforms. The legal risks ahead are daunting: Third-party liability: Even if your business isn’t doing the recording, plaintiffs’ counsel are asking courts to treat your AI vendor as an independent “eavesdropper” if it has the capability to use the data for its own commercial purposes regardless of whether it actually does. You might get dragged into the litigation under the theory that you aided and abetted this eavesdropper by implementing the AI technology. Multiple states require all-party consent: California’s CIPA requires all-party consent to record conversations and applies to real-time monitoring – and other states also have all-party consent requirements. Disclosures may fall short: This case will test the theory of whether generic “this call may be monitored for quality purposes” notices cut it for legal purposes, especially when third-party AI tools are involved. Claims might proceed without proof of harm: Under the theory proposed by Galanter, courts would not need to require plaintiffs like her to provide evidence that AI vendors actually used the data at issue – just that they could have. What’s Next? Galanter will first seek to expand her claim into a class action, representing all California residents who called the business in question while in California and whose conversations were intercepted and recorded by Cresta. This number could reach into the tens of thousands. She is seeking to recover $5,000 per call under two separate provisions of CIPA, which could reach into the hundreds of millions of dollars (not to mention attorney fee recovery and other damages). Cresta has not yet filed any response to the lawsuit, as it was just filed several days ago, and will most likely defend the claims vigorously. It’s important to remember that the allegations discussed above are just that – allegations. Cresta will have an opportunity to rebut the claims made by Galanter as the case proceeds. Regardless of what happens in the Cresta case, this issue will not go away. This lawsuit is just one of a spate of new filings that have been launched against AI providers and businesses in recent months as plaintiffs’ attorneys test new theories and hope to identify new vulnerabilities. What Should Your Business Do? 5 Steps to Minimize Risk To minimize your legal exposure, especially in California, consider taking these five proactive steps: 1. Audit Your Vendor Relationships Know what third-party AI, analytics, or call software vendors you use to record calls, to provide real-time transcripts or analyses of calls, or which can otherwise be perceived as “listening” to calls. Review their privacy policies and user agreements – do they retain or use data to “improve services,” or even just reserve the right to do so in the future? 2. Strengthen Disclosures Update call center scripts, interactive voice response (IVR) prompts, and chatbot notices to explicitly state that third parties may access and analyze conversations. Don’t rely on vague “quality assurance” language if data is also used to train AI or enhance vendor products. 3. Tighten Contracts Amend vendor agreements to limit data use strictly to your business purposes. Even if the law does not actually require that you do so, for the sake of avoiding or minimizing litigation risk, consider requiring AI vendors to confirm that data will not be reused for unrelated model training, analytics, or commercialization. 4. Monitor State Law Trends California is the current epicenter, but other states are watching closely. Similar lawsuits may spread, especially in jurisdictions with strong wiretapping laws. 5. Train Your Teams Make sure your privacy, legal, and customer support teams understand the compliance risks tied to AI tools, especially those involving voice and chat data.
Cresta Frequently Asked Questions (FAQ)
When was Cresta founded?
Cresta was founded in 2017.
Where is Cresta's headquarters?
Cresta's headquarters is located at 540 Bryant Street, Palo Alto.
What is Cresta's latest funding round?
Cresta's latest funding round is Series D.
How much did Cresta raise?
Cresta raised a total of $276M.
Who are the investors of Cresta?
Investors of Cresta include Andreessen Horowitz, Greylock Partners, Sequoia Capital, J.P. Morgan Chase, Tiger Global Management and 21 more.
Who are Cresta's competitors?
Competitors of Cresta include CallMiner, Parloa, Zelros, Reddy, Abstrakt and 7 more.
What products does Cresta offer?
Cresta's products include Cresta for Sales for Revenue Growth and 3 more.
Who are Cresta's customers?
Customers of Cresta include CarMax, Porsche and Cox Communications.
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Compare Cresta to Competitors

Balto specializes in artificial intelligence-powered real-time guidance for contact centers. Its main offerings include a platform that optimizes agent performance, enhances sales conversions, ensures compliance, and improves customer experiences. Its products are primarily sold to sectors such as insurance, financial services, healthcare, home improvement, collections, retail, and BPO. It was founded in 2017 and is based in Saint Louis, Missouri.

Observe.ai focused on conversation intelligence, specifically in contact center operations using artificial intelligence. Their platform includes agent assist, interaction analysis, and quality assurance to support customer service. The company serves sectors like banking, financial services, healthcare, and insurance. It was founded in 2017 and is based in Redwood City, California.

ASAPP specializes in generative AI for contact centers, focusing on enhancing customer experience and agent productivity within the customer service domain. The company offers a suite of AI-driven solutions including a fully conversational AI voice and chat agent, accurate speech-to-text transcription, and real-time analytics to improve agent performance and customer satisfaction. ASAPP's products are designed to support various sectors, including insurance, retail, telecommunications, and airlines, by automating tasks and providing insights to optimize customer interactions. It was founded in 2014 and is based in New York, New York.

Cogito specializes in real-time artificial intelligence for contact centers, operating within the technology and customer service sectors. The company offers a suite of software products that provide real-time conversation intelligence, agent assistance, team performance dashboards, and customer and employee experience insights. The company's solutions are designed to enhance the emotional intelligence of agents, improve customer interactions, and optimize contact center operations. It was founded in 2007 and is based in Boston, Massachusetts.

CallMiner focuses on conversation intelligence in the customer experience and contact center analytics sectors. The company provides a platform for analyzing omnichannel customer interactions, using AI and machine learning to derive insights. Its solutions serve various industries, including healthcare, finance, retail, and travel, by offering tools for compliance, risk management, and fraud detection. It was founded in 2002 and is based in Waltham, Massachusetts.

XSELL Technologies provides AI-powered real-time agent assist solutions within the customer service and sales domains. The company offers tools that analyze agent strategies and replicate them to assist with agent performance and customer interactions. XSELL Technologies serves sectors that require customer engagement and compliance, such as healthcare and finance. XSELL Technologies was formerly known as Varsity Business Services Incorporated. It was founded in 2014 and is based in Chicago, Illinois.
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