
commercetools
Founded Year
2006Stage
Series C | AliveTotal Raised
$302MValuation
$0000Last Raised
$140M | 4 yrs agoAbout commercetools
commercetools specializes in composable commerce and provides enterprise-grade commerce solutions. The company offers a cloud-native platform that enables businesses to create scalable and customizable digital commerce experiences. commercetools primarily serves sectors such as retail, fashion, food and grocery, telecom, automotive, and healthcare. It was founded in 2006 and is based in Munich, Germany. commercetools operates as a subsidiary of REWE Group.
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ESPs containing commercetools
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The headless commerce market provides an e-commerce architecture that separates the front-end presentation layer from the back-end commerce functionality. Providers of this API-led structure also typically use a cloud-native approach. A form of this structure, known as composable commerce, includes highly customizable and interchangeable plug-ins. This set up facilitates flexible shopper experienc…
commercetools named as Outperformer among 15 other companies, including Shopify, BigCommerce, and Storyblok.
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Research containing commercetools
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned commercetools in 1 CB Insights research brief, most recently on Dec 1, 2022.
Expert Collections containing commercetools
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
commercetools is included in 5 Expert Collections, including E-Commerce.
E-Commerce
11,340 items
Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).
Unicorns- Billion Dollar Startups
1,277 items
Conference Exhibitors
5,302 items
Retail Tech 100
200 items
The most promising B2B tech startups transforming the retail industry.
NRF Big Show 2025: Exhibitors
959 items
commercetools Patents
commercetools has filed 1 patent.

Application Date | Grant Date | Title | Related Topics | Status |
---|---|---|---|---|
6/12/2018 | 8/18/2020 | Application programming interfaces, Software architecture, Information technology management, Web frameworks, Data management | Grant |
Application Date | 6/12/2018 |
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Grant Date | 8/18/2020 |
Title | |
Related Topics | Application programming interfaces, Software architecture, Information technology management, Web frameworks, Data management |
Status | Grant |
Latest commercetools News
Jun 11, 2025
STS News Desk Accion Labs, an AI-first Innovation Engineering Services & Solutions company, announced it has joined the commercetools Partner Program. This strategic collaboration underscores Accion Labs’ commitment to helping enterprises modernize their digital commerce platforms through composable, MACH-based (Microservices, API-first, Cloud-native, and Headless) solutions designed for agility, scale, and long-term innovation. As a commercetools partner, Accion Labs will work alongside the industry leader in composable commerce to design, develop, and deploy flexible, cloud-native commerce platforms suited for enterprise needs. The partnership strengthens Accion Labs’ position as a transformation partner of choice for businesses seeking to future-proof their digital commerce strategies. “With the pace of change in commerce technology accelerating, enterprises need modular, scalable architectures that allow them to innovate without constraints. Our partnership with commercetools enables us to deliver next-generation commerce solutions that are fast to deploy, built for change, and aligned with the expectations of digital-first customers,” said Jaywant Deshpande, Chief Solutions Officer, Accion Labs. Accion Labs brings more than two decades of product engineering and digital commerce expertise. Its global engineering teams specialize in building and integrating microservices-based platforms that support omnichannel engagement, real-time personalization, and operational scalability—critical capabilities for enterprises seeking to stay competitive in a rapidly evolving market. Through this collaboration, Accion Labs and commercetools will jointly engage in go-to-market initiatives, co-develop solution accelerators, and provide end-to-end support for organizations transitioning to composable commerce. Accion Labs is an AI-first Innovation Engineering Services & Solutions company headquartered in Pittsburgh. The core purpose is to impact lives by transforming businesses through innovation. With a presence in 23 global offices, Accion Labs boasts an engineering headcount of more than 5,500 employees. The company engages with its clients through collaborative, white-box engagement models that include extended teams and turnkey projects. Accion Labs excels in building new products and re-engineering legacy products using state-of-the-art technologies and innovation. Led by an entrepreneurial leadership team that prioritizes execution, outcomes, and continuous learning, Accion Labs has been recognized as one of Pittsburgh’s fastest-growing companies by the Pittsburgh Business Times and as a leader in innovation by Smart Business Magazine. commercetools is the leading enterprise commerce platform built to power innovation and versatility for the world’s leading brands. Our composable, cloud-native technology provides the flexibility to design tailored, scalable commerce experiences across any channel, at any scale — whether in stores, on social media, through connected devices, or in augmented reality. By removing the constraints of legacy systems, commercetools enables companies to innovate freely, personalize at scale, and quickly launch new channels to meet the evolving demands of their customers. As trusted partners to brands like Audi, Danone, Eurail, NBCUniversal, and Sephora, commercetools helps its customers set the pace of innovation, deliver exceptional experiences, and achieve sustainable growth. With commercetools, businesses don’t just adapt to change — they lead it. Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.
commercetools Frequently Asked Questions (FAQ)
When was commercetools founded?
commercetools was founded in 2006.
Where is commercetools's headquarters?
commercetools's headquarters is located at Adams-Lehmann-Strasse 44, Munich.
What is commercetools's latest funding round?
commercetools's latest funding round is Series C.
How much did commercetools raise?
commercetools raised a total of $302M.
Who are the investors of commercetools?
Investors of commercetools include REWE Group, Insight Partners, Accel, BayBG, High-Tech Grunderfonds and 4 more.
Who are commercetools's competitors?
Competitors of commercetools include Brink Commerce, Chord, RETISIO, Krepling, Rierino and 7 more.
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Compare commercetools to Competitors

Spryker focuses on providing composable commerce solutions in the B2B, B2C, and marketplace sectors. The company offers a modular and customizable commerce stack with cloud capabilities that scale with businesses, providing solutions for enterprise marketplaces, B2B and B2C commerce, unified commerce, and IoT commerce. Primarily, Spryker sells to sectors such as the automotive industry, industrial goods, consumer packaged goods, and wholesale. It was founded in 2014 and is based in Berlin, Germany.
Sylius is an Open Source Headless eCommerce Platform that provides solutions for mid-market and enterprise brands. The platform allows for the creation of B2C and B2B eCommerce experiences, focusing on agility, scalability, and integration with existing systems. Sylius serves sectors that require eCommerce solutions, such as the fashion and home and garden industries. It was founded in 2017 and is based in Lodz, Poland.

Shopware is an ecommerce platform for B2C and B2B markets. The company provides a headless, API-first, and open-source architecture that allows for customizable and scalable ecommerce experiences. Shopware's platform is aimed at facilitating customer engagement and improving business operations through automation and content management systems. It was founded in 2000 and is based in Schoppingen, Germany.

Fabric offers a commerce platform specializing in order management systems for the retail industry. It offers solutions that manages omnichannel fulfillment, real-time inventory, and order fulfillment. Fabric serves the retail sector, providing tools to improve customer experience and operational processes. It was formerly known as Yotta Digital Ventures. It was founded in 2017 and is based in Seattle, Washington.

Elastic Path focuses on e-commerce specifically in the domain of providing shopping experiences. The company offers business tools and APIs to help commerce leaders create personalized catalogs, dynamic bundles, and flexible promotions to enhance revenue and preserve margin. Elastic Path primarily serves the e-commerce industry. It was founded in 2000 and is based in Vancouver, Canada.

Akinon is a global software development company that specializes in cloud-native, headless digital commerce platforms. The company offers a comprehensive suite of solutions that enable B2B and B2C businesses to create unique shopping experiences, manage orders, and operate across multiple channels seamlessly. It was founded in 2016 and is based in Istanbul, Turkey.
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