Founded Year

2012

Stage

Secondary Market | Alive

Valuation

$0000 

Last Raised

$100M | 3 yrs ago

Revenue

$0000 

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+42 points in the past 30 days

About Cloudinary

Cloudinary is a company focused on media management solutions within the technology sector. It offers services for image and video upload, storage, optimization, and delivery through a content delivery network. Cloudinary provides a suite of tools including digital asset management, programmable media, and AI-powered media transformation to streamline media workflows and enhance user experiences. It was founded in 2012 and is based in Santa Clara, California.

Headquarters Location

3400 Central Expressway Suite 110

Santa Clara, California, 95051,

United States

415-906-5347

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Cloudinary's Product Videos

ESPs containing Cloudinary

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTH ➡MARKET STRENGTH ➡LEADERHIGHFLIEROUTPERFORMERCHALLENGER
Media & Entertainment / Digital Content

The enterprise video platforms market offers digital solutions that enable organizations to create, manage, and distribute video content for internal and external use. These platforms provide centralized systems for storing, sharing, and managing video assets, with features including real-time analytics, marketing automation integration, and secure live streaming. Enterprise video platforms help c…

Cloudinary named as Challenger among 14 other companies, including Kaltura, Panopto, and Vimeo.

Cloudinary's Products & Differentiators

    Programmable Media

    The most advanced media management solution on the market, Cloudinary allows its customers to manage any rich media format, harness AI to automate and save time, add overlays to personalize media more easily, and ensure images and videos are responsive not matter where those assets are being consumed.

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Expert Collections containing Cloudinary

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Cloudinary is included in 3 Expert Collections, including Conference Exhibitors.

C

Conference Exhibitors

5,302 items

U

Unicorns- Billion Dollar Startups

1,276 items

N

NRF Big Show 2025: Exhibitors

959 items

Cloudinary Patents

Cloudinary has filed 8 patents.

The 3 most popular patent topics include:

  • videotelephony
  • video codecs
  • video hosting
patents chart

Application Date

Grant Date

Title

Related Topics

Status

12/4/2022

3/4/2025

Lossy compression algorithms, Open formats, Video codecs, Videotelephony, Video compression

Grant

Application Date

12/4/2022

Grant Date

3/4/2025

Title

Related Topics

Lossy compression algorithms, Open formats, Video codecs, Videotelephony, Video compression

Status

Grant

Latest Cloudinary News

15 new jobs AI is creating - including 'Synthetic reality producer'

Jun 26, 2025

Could one of these AI-generated jobs show up at a career fair near you? Eoneren/Getty Images Imagine being at a party in the not-too-distant future, and telling people you are a "synthetic reality producer." That's something sure to elicit quite a bit of curiosity. On the other hand, it may be a common job title by the year 2030. There's been a fair bit of chatter lately about the prospect of artificial intelligence usurping or taking away job opportunities -- from developers to creators. However, AI will never operate entirely on its own in a vacuum -- there will always be a need for skilled professionals to make sure any systems or solutions are doing what they're supposed to be doing. As a result, we may see some interesting new types of jobs arising that have yet to be conceived. "A few years ago, nobody would've imagined needing a team to train your chatbot to act like your brand, but here we are," said Daniel Gorlovetsky , CEO at TLVTech. "The next wave of jobs will be about shaping how AI shows up in the world, not just building it." We asked Gorlovetsky, along with other leaders and experts across the industry, to take their best shot at envisioning what jobs AI may spur, and came up with an interesting assortment:. 1. AI Agent Interaction Architect This will be the person who "designs how AI agents interact with each other, with systems, and with humans across complex workflows," said Tal Lev-Ami , CTO and co-founder of Cloudinary. "In the present, we build software for user interfaces, but in the very near future, we'll be architecting agent conversations that will define how one LLM consults another, how visual data APIs are invoked in context, and how these multi-agent systems stay coordinated, reliable, and permission-aware. This role will sit at the intersection of system design, security, and UX --  way beyond the way we know it today." 2. AI Agent Orchestration Lead In industrial settings, this person will "manage and optimize the deployment of autonomous software agents -- scheduling, inventory, quality agents -- across production," said Karan Talati , CEO of First Resonance. 3. AI Audience Strategist "This person can use AI to analyze audience behavior and spot emerging trends," said Yury Smagarinsky , CEO at Yoola. "They will help creators and teams adapt content to micro-trends in real time, and even predict which formats are likely to succeed." 4. AI Behavior Architect "As AI agents become more autonomous and embedded in everything from customer service to supply chain management, someone needs to design how these agents behave, not just their functions, but their tone, ethics, edge cases, and escalation logic," said Gorlovetsky. "Think of it like UX design, but for decision-making and interaction flow in AI systems. It's part psychology, part ops, part systems design." 5. AI Data Context Architect This professional will be "responsible for ensuring AI systems are trained and prompted within the right business context," said Steve Zisk , senior product marketing manager of Redpoint Global. "Think of it this way:  AI doesn't just need data -- nor can that be acceptable -- it needs ready data. But beyond the usual 'clean and accurate' definitions, context will be everything. For instance, what does this field in the customer profile mean to marketing versus finance? Should a model treat this behavior as churn risk or loyalty potential? An AI Data Context Architect will bridge the gap between data engineers, data scientists, and business users to ensure AI outputs are not only accurate, but also relevant, compliant, and useful." 6. AI Enablement Partner These professionals will help non-technical audiences -- sales, marketing, operations teams -- "effectively adopt AI in their workflows," said Jiaxi Zhu , head of analytics and insights at Google. "The AI enablement partner brings a deep understanding of organizational behavior, change management, and applied AI literacy. Key responsibilities should include diagnosing team and personal-level barriers to AI adoption, such as workflow friction, trust gaps; and designing and customizing onboarding programs for AI copilots, agents, and automation tools, including trainings, pilot programs, and on-the-job coaching." 7. AI Integrity Analyst This role would guard against the production of "insecure or unusable code, customer service bots failing to handle anything beyond the simplest requests, and recruitment platforms introducing bias," said Sarah Doughty , vice president of talent operations at TalentLab. This role will involve "ensuring that AI outputs are accurate, safe, and aligned with company goals and ethics. This role could combine elements of QA, risk management, compliance, and even user experience. Over time, I could see companies developing entire AI oversight units tasked not just with cleaning up after AI, but proactively guiding how it's integrated and monitored across the business." 8. AR Creator This position will be a "hybrid of digital artist, AI prompt engineer, and brand storyteller," said Anna Belova , CEO and founder at DEVAR. "Even with AI, time is precious -- and that's where AR creators come in. These professionals combine AI tools with creative strategy to craft immersive experiences quickly, affordably, and at scale. I believe AR creator will soon be as common a title as video editor or content strategist." 9. Autonomous System Integrator This role will "specialize in orchestrating complex, multi-agent AI systems, ensuring communication and task execution across various AI models," said Nic Adams , co-founder and CEO at 0rcus. 10. Factory Intelligence Architect This professional would be charged with "designing the logic, workflows, and interaction rules between AI agents, systems, and human operators," said Talati. 11. Manufacturing Agent Coach "Coaches digital agents by tuning their parameters, reviewing edge-case decisions, and guiding continuous improvement -- much like managing a team of junior staff," said Talati. 12. Multimodal AI Designer "As lines between input interfaces are blurred in favor of natural conversational inputs, a Multimodal AI designer specializes in designing seamless interfaces across voice, gesture, text, image, and touch," said Tej Kalianda , UX designer at Google. 13. Prompt Ethnographer This role consists of "UX researchers who study how people across cultures and languages use AI to ensure inclusive understanding,' said Kalianda. 14. Prompt Scene Editor This professional would "work at the intersection of language and vision, where one misplaced word can turn a dreamy picnic into a Lovecraftian nightmare," said Gadi Kovler , CEO of Radius. "It's not just about writing prompts, you've got to notice what feels off, what looks wrong, what gives uncanny-valley vibes, and what's passable as human. A good prompt scene editor knows how to talk to the machine to get the exact result. They understand framing, tone, lighting, coherence between scenes, and how to steer the AI toward usable results as required by the director, without starting from scratch. In a world where high-quality content will be instant, someone still needs to make sure it makes sense." 15. Synthetic Reality Producer "This person curates AI-generated environments or entire narratives for training, entertainment, or simulation, as AI-generated video and voice become mainstream," said Gorlovetsky. "Someone will need to manage these casts of virtual characters and ensure consistency, accuracy, and impact. It's like being a showrunner, except your actors are generative models."

Cloudinary Frequently Asked Questions (FAQ)

  • When was Cloudinary founded?

    Cloudinary was founded in 2012.

  • Where is Cloudinary's headquarters?

    Cloudinary's headquarters is located at 3400 Central Expressway, Santa Clara.

  • What is Cloudinary's latest funding round?

    Cloudinary's latest funding round is Secondary Market.

  • Who are the investors of Cloudinary?

    Investors of Cloudinary include Blackstone, Bessemer Venture Partners and Salesforce Ventures.

  • Who are Cloudinary's competitors?

    Competitors of Cloudinary include Uploadcare, SpeedSize, TwicPics, Keepeek, imgproxy and 7 more.

  • What products does Cloudinary offer?

    Cloudinary's products include Programmable Media.

  • Who are Cloudinary's customers?

    Customers of Cloudinary include Neiman Marcus, Dune London, Apartment Therapy, Yahoo and Bombas.

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