Alloy
Founded Year
2015Stage
Series C - II | AliveTotal Raised
$208.92MValuation
$0000Last Raised
$52M | 3 yrs agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
+27 points in the past 30 days
About Alloy
Alloy focuses on identity and fraud prevention within the financial services sector. It offers a platform that automates and manages decisions for onboarding, ongoing fraud and anti-money laundering (AML) monitoring, and credit underwriting. Alloy primarily serves banks, credit unions, and financial technologies. It was founded in 2015 and is based in New York, New York.
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ESPs containing Alloy
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The alternative credit scoring market addresses the issue of creditworthiness assessment for individuals with thin-files or no file with credit reference agencies. This market provides solutions that allow lenders to accept more applicants by taking into account additional data sources, such as rent or utilities payments, online activity, employment history, or online purchase behaviors. Companies…
Alloy named as Challenger among 15 other companies, including Equifax, Experian, and TransUnion.
Alloy's Products & Differentiators
Licensing fees
Licensing fees for products or use cases purchased
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Research containing Alloy
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Alloy in 5 CB Insights research briefs, most recently on Mar 14, 2024.
Mar 14, 2024
The retail banking fraud & compliance market map
Jan 4, 2024
The core banking automation market map
Expert Collections containing Alloy
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Alloy is included in 7 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
1,276 items
Regtech
1,921 items
Technology that addresses regulatory challenges and facilitates the delivery of compliance requirements. Regulatory technology helps companies and regulators address challenges ranging from compliance (e.g. AML/KYC) automation and improved risk management.
Digital Lending
2,661 items
This collection contains companies that provide alternative means for obtaining a loan for personal or business use and companies that provide software to lenders for the application, underwriting, funding or loan collection process.
Fintech
9,653 items
Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.
Fintech 100
849 items
250 of the most promising private companies applying a mix of software and technology to transform the financial services industry.
Digital ID In Fintech
268 items
For this analysis, we looked at digital ID companies working in or with near-term potential to work in fintech applications. Startups here are enabling fintech companies to verify government documents, authenticate with biometrics, and combat fraudulent logins.
Latest Alloy News
Jul 3, 2025
First AML expands Tranche 2 leadership in Australia following major client wins across law and real estate Share: SYDNEY, July 3, 2025 /PRNewswire/ -- First AML, the leading end-to-end anti-money laundering (AML) compliance platform continues its rapid growth in Australia as Tranche 2 reforms reshape AML obligations for law firms, real estate agencies, accountants and other designated non-financial businesses. Major recent client wins include six of Australia's top ten largest law firms, as well as national real estate network Raine & Horne, which has over 225 offices across the country. First AML has also been selected as the preferred AML partner for the Real Estate Institute of Australia (REIA) along with over half of the state REIs so far, cementing its position as the go-to AML solution for the sector. These wins reflect First AML's deep local presence and sustained investment in the Australian market. With a dedicated team on the ground and over four years of operational history in Australia, the company has long been an advocate for sensible, risk-based AML reform. First AML has engaged consistently with industry bodies and regulators to ensure that new obligations are both workable and effective. "Tranche 2 marks a pivotal shift in how professional services firms manage financial crime risk," said Milan Cooper, CEO of First AML. "We're proud to support some of the country's most trusted legal and real estate brands as they lead the way in operationalising AML compliance." Unlike traditional point solutions, First AML provides a centralised platform that manages identity verification, risk assessments, ongoing monitoring and audit readiness - helping firms reduce compliance overhead while maintaining a strong risk posture. With increasing pressure from regulators and clients alike, early adopters are gaining a competitive advantage by demonstrating preparedness and professionalism in their approach to AML. "We've always focused on making compliance simple," said Cooper. "Our platform is designed to make AML nearly instant for any entity type while meeting the complex needs of law and real estate firms, especially under Tranche 2's new rules around ownership, onboarding and recordkeeping." First AML's success in Australia builds on its strong presence in New Zealand and the UK, and reflects a growing global recognition of the need for modern AML infrastructure in professional services. For more information, visit
Alloy Frequently Asked Questions (FAQ)
When was Alloy founded?
Alloy was founded in 2015.
Where is Alloy's headquarters?
Alloy's headquarters is located at 41 East 11th Street, New York.
What is Alloy's latest funding round?
Alloy's latest funding round is Series C - II.
How much did Alloy raise?
Alloy raised a total of $208.92M.
Who are the investors of Alloy?
Investors of Alloy include Bessemer Venture Partners, Avid Ventures, Felicis, Canapi, Lightspeed Venture Partners and 19 more.
Who are Alloy's competitors?
Competitors of Alloy include Lendflow, Persona, Worth, Sardine, Bureau and 7 more.
What products does Alloy offer?
Alloy's products include Licensing fees and 3 more.
Who are Alloy's customers?
Customers of Alloy include Mountain America Credit Union, Live Oak Bank, Suncoast Credit Union, Ramp and Stash.
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Compare Alloy to Competitors
Sumsub develops an identity verification service operating within the compliance and fraud prevention sectors. The company provides a service for verifying users, businesses, and transactions, as well as monitoring for suspicious activities and preventing fraud through machine learning algorithms. It serves industries such as fintech, online gaming, trading, crypto, and transportation. The company was founded in 2015 and is based in London, United Kingdom.
Unit21 focuses on risk and compliance operations in the financial services sector, providing a platform for transaction monitoring, fraud prevention, case management, and consortium data for fraud detection. The company serves financial institutions, fintech companies, marketplaces, neobanks, payment processors, and cryptocurrency businesses. It was founded in 2018 and is based in San Francisco, California.
Persona specializes in managing know your customer (KYC) and know your business (KYB) programs, as well as fraud prevention, within the identity verification sector. Its main offerings include automating the collection, verification, and management of sensitive personal information for businesses and providing tools for case review and orchestration to streamline identity operations. Persona primarily serves sectors that require stringent identity verification and compliance, such as education and finance. It was founded in 2018 and is based in San Francisco, California.
ComplyAdvantage is involved in fraud and anti-money laundering (AML) risk detection within the financial services sector. It offers services including customer and company screening, ongoing monitoring, transaction and payment screening, and financial crime risk intelligence to assist businesses with compliance obligations. It serves sectors such as banks, cryptocurrency firms, insurance companies, and other entities within the financial industry. It was formerly known as Mimiro. It was founded in 2014 and is based in London, United Kingdom.
FrankieOne is a compliance, identity, and fraud detection engine for the financial services sector. The company offers a platform that provides Know Your Customer (KYC), Anti-Money Laundering (AML), and identity verification solutions to assist banks and fintechs in onboarding their customers. It was founded in 2017 and is based in Melbourne, Australia.
Socure is a platform in the digital identity verification and trust sector, utilizing artificial intelligence and machine learning within the financial services, government, gaming, healthcare, telecom, and e-commerce industries. The company offers a predictive analytics platform that employs AI and machine learning techniques to verify identities in real time, using online and offline data intelligence such as email, phone, address, intellectual property, device, and velocity. Socure's clientele includes a range of sectors, primarily focusing on financial services, government, and technology-driven industries. It was founded in 2012 and is based in Incline Village, Nevada.
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